Display Advertising & Martech
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
How to make interactive video creative work for your brand
Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
The challenge and promise of ‘digital everything’ attribution
Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available...
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach's video benchmark report also shows that viewability rates continue to...
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights....
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients'...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
As addressable TV becomes more pervasive, here’s how to find your audience
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising...
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Advanced TV: The final piece of the programmatic puzzle
As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor...
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater location...
The future of TV advertising in today’s digital world
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran....
Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID
The integration gives members access to the non-profit's solution for standardized...
How mid-size companies can adopt the enterprise mindset to win accounts
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic...
Geotargeting bottom feeders threaten entire data ecosystem
NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys....
