Display Advertising & Martech
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
Privacy-centric browser Brave launches its twist on display ads
Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads. Now, Brave...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for...
Report: Addressable TV ad spend very much alive, shows no sign of slowing
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...