Display Advertising & Martech
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Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users....
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions...
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply...
Exchange bidding — Google’s answer to header bidding — is now in open beta
COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program....
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying'...
Google launches new system to tackle cross-device measurement for display & video ads
The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns....
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with...
Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest...
IAB Tech Lab debuts ads.txt project to weed out fake ad sellers
Buyers will be able to authenticate verified sellers across publishers. There is broad support for industry-wide...
AdRoll launches ABM capabilities for personalized programmatic ad campaigns
The account-based marketing solution integrates with CRM and marketing automation platforms to target key accounts with...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....
IAS display beta aims to hit a consumer’s viewability sweet spot
The company says buying based on consumer exposure metrics is the next evolution of...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
4 out of 5 US display dollars will transact programmatically in 2017, says eMarketer
For control and transparency, advertisers and publishers continue to transact more heavily in private...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
AppNexus & TradeDesk users can now target brand-safe trending content via Taykey
The integrations are the first third-party expansions for Taykey's Trend Advertising...
