Display Advertising & Martech
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for...
Report: Addressable TV ad spend very much alive, shows no sign of slowing
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...