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Display Advertising & Martech

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...

Sponsored Content: Cloudinary | Nov 30, 2020 at 7:30 am ET

CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...

Sponsored Content: SteelHouse | Oct 12, 2020 at 1:38 pm ET

5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET

 

Epsilon launches brand consideration metrics at individual level

Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the...

Kim Davis | Sep 2, 2020 at 10:02 am ET

How two martech companies are taking on the cookieless world

Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...

Kim Davis | Aug 18, 2020 at 10:13 am ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

This week in martech

News from Nielsen, Braze, Forrester, IAS and...

Rodric Bradford | Aug 14, 2020 at 2:00 pm ET

Release Notes: Neustar launches Fabrick

Stitching together metrics for a post-cookie...

Kim Davis | Aug 10, 2020 at 11:57 am ET

How connected TV measurement proves its performance marketing potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Sponsored Content: SteelHouse | Aug 10, 2020 at 7:30 am ET

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...

Ginny Marvin | Aug 5, 2020 at 9:47 am ET

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 7:00 am ET

Actionable ways to drive diversity, equity and inclusion in your marketing organization

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...

Ginny Marvin | Jun 16, 2020 at 3:26 pm ET

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...

Pamela Parker | Jun 10, 2020 at 3:42 pm ET

Sonic Branding: Leverage the power of audio in your marketing strategy

Learn how sound can play an important role in differentiating your brand from...

Digital Marketing Depot | May 26, 2020 at 2:31 pm ET

Call Analytics tools in the spotlight: Marketing’s unsung heroes

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...

Pamela Parker | May 21, 2020 at 3:51 pm ET

Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

MarTech Minute: Dynamic Yield’s Audience Export Manager, Maru/Matchbox’s consumer insights tool

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 28, 2020 at 11:32 am ET

MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 27, 2020 at 1:01 pm ET

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group....

Ginny Marvin | Apr 22, 2020 at 9:31 am ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:35 pm ET
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