Display Advertising & Martech
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Catalina adds first attribution tracking service
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC...
What is attribution modeling?
Everything you need to know about attribution, including its benefits and...
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic...
IAS, DoubleVerify release YouTube brand safety solutions
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content....
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Marketers can provide a single video ad type that will work with many kinds of...
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts....
Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. ...
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Google receives new MRC accreditations, touts 3rd-party measurement progress
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...