Display Advertising & Martech
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
MarTech Minute: Dynamic Yield’s Audience Export Manager, Maru/Matchbox’s consumer insights tool
A quick round up of the latest marketing technology news and...
MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools
A quick round up of the latest marketing technology news and...
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group....
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier....
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and...
MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk
A quick round up of the latest marketing technology news and...
MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta
A quick round up of the latest marketing technology news and...
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences...
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and...
Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options
A quick round up of the latest marketing technology news and...
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....