Display Advertising & Martech
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as...
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in...
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements,...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...