Display Advertising: Ad Blocking
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...
FAQ: Google Chrome ad blocking is here. Everything you need to know
How it works, who will be affected and what it means for advertisers, publishers and...
We’re already seeing the fallout from Apple’s war on cookies
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers...
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the story....
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Is pixel tracking dead?
Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying'...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
Adblock Plus’s parent company buys content micropayment service Flattr
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a...
Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this...
Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering
The company says it has always been about customer experience, but now it’s screening ads against IAB and other...
Publishers are not detecting most ad blockers, says company behind new ad blocking solution
San Francisco-based Streamwize tested PageFair and several other detectors and found that they only see about 20 percent of ad...
Does the IAB’s first ad-blocking study provide the “missing stat?”
The report offers some new insights into what it will take to keep people away from ad...