Display Advertising: Ad Blocking
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a...
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...
FAQ: Google Chrome ad blocking is here. Everything you need to know
How it works, who will be affected and what it means for advertisers, publishers and...
We’re already seeing the fallout from Apple’s war on cookies
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers...
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the story....
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Is pixel tracking dead?
Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying'...