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Display Advertising: Ad Blocking

MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 27, 2020 at 1:01 pm ET

Is personalization, ID resolution worth risking customer trust?

As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...

Amy Gesenhues | Feb 27, 2020 at 2:38 pm ET

Chrome’s coming changes to video ad blocking could impact YouTube

Mid-roll ads of any length are deemed "intrusive" in updated Better Ads...

Ginny Marvin | Feb 5, 2020 at 2:05 pm ET

 

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

The integration allows advertisers to avoid bidding when specific keywords appear in a...

Amy Gesenhues | Dec 18, 2019 at 2:28 pm ET

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

The company said it will implement a persistent, portable user-level ID across desktop, mobile and...

Taylor Peterson | Oct 3, 2019 at 3:13 pm ET

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in...

Amy Gesenhues | Aug 21, 2019 at 4:54 pm ET

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...

Taylor Peterson | Aug 16, 2019 at 12:29 pm ET

What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...

Grayson Kemper | Mar 4, 2019 at 12:50 pm ET

Google won’t block ad blockers after all

Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....

Greg Sterling | Feb 18, 2019 at 12:07 pm ET

Google Chrome API changes may disable most ad blockers

The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....

Greg Sterling | Jan 23, 2019 at 2:59 pm ET

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET

Does ad tech dream of electric sheep?

Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...

Duncan Arthur | Aug 3, 2018 at 1:29 pm ET

FAQ: Google Chrome ad blocking is here. Everything you need to know

How it works, who will be affected and what it means for advertisers, publishers and...

Ginny Marvin | Feb 16, 2018 at 10:00 am ET

We’re already seeing the fallout from Apple’s war on cookies

Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers...

Joe Sabol | Dec 27, 2017 at 10:00 am ET

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...

Ginny Marvin | Dec 20, 2017 at 9:30 am ET

Digital advertising 2017: A year of reckoning in review

This year was dominated by controversy, mobile and the duopoly, but there's more to the story....

Ginny Marvin | Dec 13, 2017 at 2:42 pm ET

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Sponsored Content: [24]7.ai | Dec 4, 2017 at 7:30 am ET

Is pixel tracking dead?

Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their...

Pete Cheyne | Nov 30, 2017 at 10:55 am ET

Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program

Participating members must take three steps aimed at addressing key threats to the digital advertising...

Ginny Marvin | Oct 18, 2017 at 12:47 pm ET

4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers

In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience...

Ginny Marvin | Oct 18, 2017 at 12:21 pm ET
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