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Display Advertising: Ad Fraud

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 7:00 am ET

MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 27, 2020 at 1:01 pm ET

MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 6, 2020 at 12:00 pm ET

 

DoubleVerify launches CTV certification program to help curb ad fraud

The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and...

Amy Gesenhues | Jan 22, 2020 at 1:01 pm ET

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

The company said it will implement a persistent, portable user-level ID across desktop, mobile and...

Taylor Peterson | Oct 3, 2019 at 3:13 pm ET

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in...

Amy Gesenhues | Aug 21, 2019 at 4:54 pm ET

Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Will give publishers more details on when ad traffic is...

Ginny Marvin | Aug 21, 2019 at 10:00 am ET

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...

Taylor Peterson | Aug 16, 2019 at 12:29 pm ET

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

App publishers will also see notices of errors in their file...

Ginny Marvin | Aug 6, 2019 at 1:43 pm ET

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements,...

Taylor Peterson | Jul 31, 2019 at 4:43 pm ET

Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...

Taylor Peterson | Jul 30, 2019 at 1:56 pm ET

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...

Amy Gesenhues | Jul 16, 2019 at 2:47 pm ET

Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...

Amy Gesenhues | Jun 13, 2019 at 10:21 am ET

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...

Ginny Marvin | Apr 12, 2019 at 2:07 pm ET

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...

Amy Gesenhues | Mar 22, 2019 at 2:52 pm ET

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

The extension of the ads.txt standard is designed to address specific needs of ad-supported...

Amy Gesenhues | Mar 14, 2019 at 2:03 pm ET

Tappx teams with Pixalate for industry-first OTT fraud solution

Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...

Robin Kurzer | Feb 14, 2019 at 3:52 pm ET

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....

Robin Kurzer | Feb 8, 2019 at 1:20 pm ET

Feds take down international hacker ring that cost advertisers millions

What you should know about the dismantling of the 3ve and Methbot...

Robin Kurzer | Nov 30, 2018 at 4:46 pm ET

Your AI does not need tickets to the big game

Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...

Rex Briggs | Sep 27, 2018 at 1:25 pm ET
  • Previous Articles »
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