Display Advertising: Ad Fraud
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Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions...
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply...
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
Can blockchain technology help solve ad fraud? MetaX believes so.
The blockchain-based platform is now in private...
How bots ruin on-site experiences for real humans
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond...
Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile...
From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what's next? Contributor Erik Matlick discusses how audience...
Zvelo releases ‘first free bot detection service’
The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or...
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad...
Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect...
Calls for transparency as Russian ‘Methbot’ found robbing publishers & advertisers of millions daily
White Ops released its findings on the giant scam and calls for greater transparency and cooperation between publishers and advertisers to...
Trust & transparency: Why we need it more than ever in 2017
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs...
Eye-tracking study: Web ads need to viewable for at least 14 seconds to matter
New data shows that the current standard of ‘viewability’ -- half the ad on-screen for a second -- is far too low to have much value for...
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites
Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based...
New Report: It’s More Important To Detect Humans Than Bots
The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans....
New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White...
