Display Advertising: Ad Fraud
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot...
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach's video benchmark report also shows that viewability rates continue to...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app...
The pendulum swings: Balancing transparency with efficiency and ROI
Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but...
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion...
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains....
Putting a stop to click fraud
Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps...
Programmatic problems: Fixing a broken market
Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be...