• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home

Display Advertising: Ad Fraud

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...

Robin Kurzer | Sep 26, 2018 at 4:42 pm ET

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Extreme Reach's video benchmark report also shows that viewability rates continue to...

Robin Kurzer | Aug 1, 2018 at 9:03 am ET

 

Google allows advertisers to buy ads.txt authorized-only inventory

Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...

Ginny Marvin | Jul 26, 2018 at 9:00 am ET

How to reach consumers while protecting their privacy

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...

Sponsored Content: Valassis Digital | Jul 16, 2018 at 7:30 am ET

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...

Barry Levine | Apr 20, 2018 at 2:18 pm ET

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app...

Robin Kurzer | Mar 30, 2018 at 9:59 am ET

The pendulum swings: Balancing transparency with efficiency and ROI

Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but...

David Dowhan | Mar 26, 2018 at 4:42 pm ET

New report: Ad fraud down due to advertisers’ demands for transparency

Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion...

Robin Kurzer | Mar 16, 2018 at 12:25 pm ET

Ad fraud allegations continue to besiege Newsweek Media Group

DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains....

Ginny Marvin | Mar 8, 2018 at 3:33 pm ET

Putting a stop to click fraud

Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps...

Mary Wallace | Feb 28, 2018 at 11:51 am ET

Programmatic problems: Fixing a broken market

Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be...

Chris Liversidge | Feb 27, 2018 at 10:54 am ET

IAB’s first publication on blockchain in advertising paints an optimistic picture

The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...

Barry Levine | Feb 9, 2018 at 3:04 pm ET

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...

Ginny Marvin | Dec 20, 2017 at 9:30 am ET

Digital advertising 2017: A year of reckoning in review

This year was dominated by controversy, mobile and the duopoly, but there's more to the story....

Ginny Marvin | Dec 13, 2017 at 2:42 pm ET

Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates

The study analyzed more than 6.5 million display and video ad impressions....

Ginny Marvin | Dec 7, 2017 at 3:31 pm ET

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Sponsored Content: [24]7.ai | Dec 4, 2017 at 7:30 am ET

Here’s a case of huge inventory fraud that ads.txt could vanquish

The “domain spoofing” Hyphbot is three or four times larger than the legendary Methbot -- but publishers have the...

Barry Levine | Dec 1, 2017 at 8:30 am ET

Amobee launches an Inventory Accountability Program

It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud...

Barry Levine | Nov 21, 2017 at 11:51 am ET

Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers

The new study looks at fraud prevention across the mobile advertising industry....

Ginny Marvin | Nov 14, 2017 at 10:24 am ET
  • « Newer Articles
  • Previous Articles »
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.