Display Advertising: Ad Fraud
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app...
The pendulum swings: Balancing transparency with efficiency and ROI
Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but...
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion...
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains....
Putting a stop to click fraud
Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps...
Programmatic problems: Fixing a broken market
Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be...
IAB’s first publication on blockchain in advertising paints an optimistic picture
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...
Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the story....
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
The study analyzed more than 6.5 million display and video ad impressions....
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Here’s a case of huge inventory fraud that ads.txt could vanquish
The “domain spoofing” Hyphbot is three or four times larger than the legendary Methbot -- but publishers have the...
Amobee launches an Inventory Accountability Program
It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud...
Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
The new study looks at fraud prevention across the mobile advertising industry....
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
As digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need...
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
Fraudsters don’t sleep, no matter who owns the tools to fight them
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their...