Display Advertising: Ad Fraud
Amobee launches an Inventory Accountability Program
It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud...
Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
The new study looks at fraud prevention across the mobile advertising industry....
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
As digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need...
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know...
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
Fraudsters don’t sleep, no matter who owns the tools to fight them
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their...
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated...
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth...
The Trade Desk & White Ops team up on digital ad fraud
The companies say 100 percent of ad impressions will be verified as human...
Industry’s anti-fraud initiative, Ads.txt, slowly gains traction with publishers, helped by Google’s push
Out of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware...
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory...
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake...
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions...
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply...
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...