Display Advertising: Ad Fraud
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth...
The Trade Desk & White Ops team up on digital ad fraud
The companies say 100 percent of ad impressions will be verified as human...
Industry’s anti-fraud initiative, Ads.txt, slowly gains traction with publishers, helped by Google’s push
Out of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware...
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory...
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake...
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions...
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply...
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
Can blockchain technology help solve ad fraud? MetaX believes so.
The blockchain-based platform is now in private...
How bots ruin on-site experiences for real humans
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond...
Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile...
From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what's next? Contributor Erik Matlick discusses how audience...
