DMP: Data Management Platforms
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive...
Adobe, Microsoft, SAP shed more light on Open Data Initiative
More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner...
Why The Trade Desk’s unified ID may be catching on
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management...
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big...
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning....
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...