DMP: Data Management Platforms
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Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and...
Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory...
LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists....
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes...
Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual...
Acxiom adds interest-based ShareThis data to its arsenal
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company. ...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to...
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to...
A DIY marketing data warehouse recipe
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
Here’s how & why CDPs differ from CRMs & DMPs
We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data...
Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market...
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad...
LiveRamp adds third-party data to its cross-channel identity service
The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data...
Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific...
