DMP: Data Management Platforms
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning....
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
7 top questions to ask your Account-Based Marketing technology vendor
The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating...
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights....
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have...
The winning data-sourcing approach for mid-market companies
If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly's advice on how to proceed....
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper...
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...
The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
The procrastinator’s guide to GDPR compliance
If you're among the companies that have yet to get their data house in order, contributor Doc Sheldon can help you avoid possible stumbling...
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
The MarTech Minute: Dianomi launches automated ads, Clinch teams with Tapad & former Shazam exec joins Adspace
The martech week in review: News and announcements in marketing technology this week that you might have...
Magnetic unveils Live Audiences, calling it the industry’s ‘first AI-optimized audience segmentation product’
The technology offers advertisers customized audience segments that can be used in any...
