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DMP: Data Management Platforms

Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...

Amy Gesenhues | May 28, 2020 at 3:27 pm ET

Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...

Amy Gesenhues | May 20, 2020 at 3:02 pm ET

 

How real is your real-time marketing?

The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...

Amy Gesenhues | May 14, 2020 at 11:44 am ET

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group....

Ginny Marvin | Apr 22, 2020 at 9:31 am ET

MarTech Minute: Experian releases At-Risk Audience segments, ZoomInfo gives B2B marketers intent tool

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 21, 2020 at 12:00 pm ET

Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 3, 2020 at 12:12 pm ET

Marketers are spending more on data management platforms than operational tech

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...

Amy Gesenhues | Feb 19, 2020 at 8:18 am ET

Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...

Amy Gesenhues | Feb 6, 2020 at 12:05 pm ET

Merkle launches digital advertising solution for retailers to monetize their customer data

New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad...

Ginny Marvin | Jan 21, 2020 at 12:25 pm ET

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...

Jennifer Cannon | Jan 16, 2020 at 1:07 pm ET

73% of marketers plan to increase ABM budgets in 2020

Sixty-four percent plan to increase ABM staff next year, study...

Amy Gesenhues | Dec 11, 2019 at 1:54 pm ET

Less than 40% of customer data execs confident they know where company’s data is stored

Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...

Amy Gesenhues | Dec 6, 2019 at 3:28 pm ET

Saleforce 360 Truth designed to deliver a connected, continuous customer experience

The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...

Amy Gesenhues | Nov 19, 2019 at 2:08 pm ET

Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Just 9% of DCX executives have rolled out personalization tools in their...

Amy Gesenhues | Nov 15, 2019 at 2:47 pm ET

B2B marketers look to match B2C in level of customer experience

Study says B2B marketers need to prioritize data governance to improve...

Jennifer Cannon | Oct 21, 2019 at 2:25 pm ET

YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...

Ginny Marvin | Oct 16, 2019 at 11:25 am ET

Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

The company said the platform was inspired by...

Amy Gesenhues | Sep 11, 2019 at 2:08 pm ET

Salesforce announces Pardot Business Units for enterprise marketers

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...

Jennifer Cannon | May 6, 2019 at 9:00 am ET

A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive...

Sponsored Content: Provided By IBM With Insider Studios | Apr 23, 2019 at 7:32 am ET
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