E-Commerce & Martech
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Pinterest signs visual search & advertising deal with Target to license its Lens technology
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on...
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
CEO Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and...
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers...
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around...
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers...
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the...
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and...
Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime...
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state....
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer...
