E-Commerce & Martech
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home...
Record growth in online shopping over the holiday weekend
UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...
How Barnes & Noble is coping with COVID
The bookseller has boosted its BOPIS and curbside pick-up...
How Cuisinart cooked up a new e-commerce website
How Cuisinart rapdily re-purposed their e-commerce...
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual...
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia...
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing...
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove...
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....