E-Commerce & Martech
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person...
Holiday season is good time to put AI to work for e-commerce
Even as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months....
Amazon reports 3rd straight quarter of triple-digit ad revenue growth
Amazon's Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29%...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
A blended ABM approach: Designing programs
Contributor Jessica Fewless reviews how a blended ABM approach using personalization, events and direct mail can benefit B2B...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Interactions launches AI-based intelligent assistant platform that keeps the conversation going across channels
The company says it is the "only true omnichannel" IVA solution...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
Shoppables are just getting started
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and...
Don’t sacrifice marketing fundamentals for the sake of being first
Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities....