E-Commerce & Martech
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia...
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing...
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove...
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and...
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and...