E-Commerce & Martech
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Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and...
Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime...
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state....
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer...
