E-Commerce & Martech
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Interactions launches AI-based intelligent assistant platform that keeps the conversation going across channels
The company says it is the "only true omnichannel" IVA solution...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
Shoppables are just getting started
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and...
Don’t sacrifice marketing fundamentals for the sake of being first
Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities....
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and...
6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini...
The future of retail is Generation Z-dependent — and martech is the way to reach them
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age....
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
The Dash Button was just the beginning: Expanding commerce everywhere
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges...
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you...
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved...
