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E-Commerce & Martech

Technology saving retail businesses from going under

Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...

Sponsored Content: Lightspeed | Dec 23, 2020 at 7:00 am ET

1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home...

Rodric Bradford | Dec 1, 2020 at 10:19 am ET

Record growth in online shopping over the holiday weekend

UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...

Kim Davis | Nov 30, 2020 at 11:21 am ET

 

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...

Sponsored Content: Cloudinary | Nov 30, 2020 at 7:30 am ET

How Barnes & Noble is coping with COVID

The bookseller has boosted its BOPIS and curbside pick-up...

Kim Davis | Nov 2, 2020 at 12:09 pm ET

How Cuisinart cooked up a new e-commerce website

How Cuisinart rapdily re-purposed their e-commerce...

Rodric Bradford | Nov 2, 2020 at 10:24 am ET

4 ways to make your e-commerce experience engaging and bright

The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual...

Sponsored Content: Cloudinary | Oct 27, 2020 at 7:30 am ET

Acquia integrates the AgilOne CDP across its suite, announces other updates

The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia...

Kim Davis | Oct 20, 2020 at 3:30 pm ET

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing...

Kim Davis | Oct 15, 2020 at 12:11 pm ET

Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...

Sponsored Content: Microsoft Advertising | Sep 25, 2020 at 7:30 am ET

How a UK food provider went from B2B to D2C in 7 days

SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....

Rodric Bradford | Sep 15, 2020 at 9:52 am ET

New Sitecore CEO sees a tectonic shift in the market

Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...

Kim Davis | Sep 1, 2020 at 11:20 am ET

Building a better Budweiser eCommerce platform

AB InBev found the commerce and supply chain features it needed in...

Rodric Bradford | Aug 25, 2020 at 3:54 pm ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

How visual commerce is transforming the customer experience

What is visual commerce and how does it prove...

Rodric Bradford | Aug 7, 2020 at 11:27 am ET

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...

Greg Sterling | Jul 16, 2020 at 9:35 am ET

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails...

Kim Davis | Jul 8, 2020 at 10:40 am ET

What do digital commerce advertising management platforms offer?

Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....

Pamela Parker | Jul 7, 2020 at 2:01 pm ET

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between...

Pamela Parker | Jun 30, 2020 at 1:59 pm ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....

Pamela Parker | Jun 22, 2020 at 2:35 pm ET
  • Previous Articles »
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