E-Commerce & Martech
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Everything is e-commerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices....
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person...
Holiday season is good time to put AI to work for e-commerce
Even as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months....
Amazon reports 3rd straight quarter of triple-digit ad revenue growth
Amazon's Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29%...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...