E-Commerce & Martech
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and...
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and...
MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and...
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs
A quick round up of the latest marketing technology news and...
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and...
MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta
A quick round up of the latest marketing technology news and...
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for...
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...