Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...
Facebook looks to expand AR/VR technology with CTRL-labs acquisition
Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9,...
Facebook changes how it handles user location data settings in response to Android, iOS updates
For Android 10 devices, Facebook will follow the most restrictive setting selected by the...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...