COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media...
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the...
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. ...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel...
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020....
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...