How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...
Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic...
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the...