The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November....
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...
Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic...
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....