3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. ...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel...
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020....
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...
Facebook looks to expand AR/VR technology with CTRL-labs acquisition
Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9,...