Facebook: Advertising
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Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
US senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is...
Facebook suspends firm that exploited its data to support Trump election effort
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
Facebook’s Q4 ad revenue swells despite decreases in time spent and North American daily audience
What marketers need to know about Facebook's Q4 2017 earnings...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
How marketers will take their social spend more seriously in 2018
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
Unfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spend on...
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings...
Socialbakers unveils a ‘near real-time’ social ad benchmark
The Prague-based company says this is the first benchmark with such frequent...
Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best...
Nanigans launches incrementality optimization & reporting solution
The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns....
What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users' physical worlds....
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just...
