Facebook: Advertising
Navigating brand safety in the world of user-generated content
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right....
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting...
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of...
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
The company posted 50 percent ad-revenue growth; 91 percent was mobile....
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
US senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is...
Facebook suspends firm that exploited its data to support Trump election effort
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
Facebook’s Q4 ad revenue swells despite decreases in time spent and North American daily audience
What marketers need to know about Facebook's Q4 2017 earnings...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
How marketers will take their social spend more seriously in 2018
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
Unfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spend on...
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings...
Socialbakers unveils a ‘near real-time’ social ad benchmark
The Prague-based company says this is the first benchmark with such frequent...
