Facebook: Advertising
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What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users' physical worlds....
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just...
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management...
MailChimp moves toward becoming a marketing platform with Facebook ads feature
Oriented toward small businesses, the company's new features build on the customer and product data stored in its email...
Cross-channel ad platform AdStage launches an API, preps for more integrations
The company says AdStage V2 is designed for integrations beyond major search and social channels....
Chatbots can now help advertisers stay on top of their ad campaigns in Slack, Facebook Messenger & other platforms
Ask a chatbot to get alerts, reports and insights without having to log into an ad management or analytics...
Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75% of all US shoppers, based on their product viewing and...
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like...
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier...
Experian launches PII-matching audience targeting platform to reach 85% of the US
In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target...
Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto...
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces
LiveRail ad serving will shut down to put the focus squarely on building the private marketplace and mediation...
Facebook Sued In Belgium For Social Plug-in Tracking, EU Passes Stricter Privacy Law
Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies. A series of Belgian...
Martech Rising: Watch Out Google, Here Comes Facebook
New data reveals major brands are increasingly looking to Facebook as an advertising partner. Columnist Erik Bratt offers some insight into the...
Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
In a sign of the strength of Facebook’s retargeting ad network, Facebook Exchange (FBX) partner Triggit has secured $6 million in...
