Facebook: Advertising
Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the...
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review...
Facebook updates video ad metrics & adds Moat as measurement partner
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
As Facebook user and revenue growth slows in Q2, advertisers still on board
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations. ...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could bring billions more in potential penalties....
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August...