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Facebook: Advertising

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...

Greg Sterling | Jul 6, 2020 at 2:19 pm ET

Coronavirus creating disruption, uncertainty for digital marketing ecosystem

13 digital marketing veterans weigh in on the potential impact of the virus....

Greg Sterling | Mar 10, 2020 at 11:48 am ET

3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year...

Sponsored Content: Optmyzr | Jan 14, 2020 at 7:30 am ET

 

Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog...

Greg Sterling | Dec 20, 2019 at 11:50 am ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...

Amy Gesenhues | Oct 11, 2019 at 4:51 pm ET

Facebook app marketers: Make sure your apps are set to Live Mode

Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...

Amy Gesenhues | Sep 24, 2019 at 1:14 pm ET

Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

The company said an outage this week prevented a small percentage of Pixel events from being logged...

Amy Gesenhues | Sep 19, 2019 at 2:24 pm ET

How to track traffic quality and boost conversions

Traffic quality is a key aspect of driving...

Sponsored Content: Finteza | Sep 19, 2019 at 7:30 am ET

Facebook changes how it handles user location data settings in response to Android, iOS updates

For Android 10 devices, Facebook will follow the most restrictive setting selected by the...

Amy Gesenhues | Sep 10, 2019 at 2:02 pm ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...

Amy Gesenhues | Apr 29, 2019 at 10:42 am ET

Prepare to say goodbye to Facebook ad set budgets

All Facebook campaigns will run with campaign budget optimization as of September....

Amy Gesenhues | Feb 5, 2019 at 1:35 pm ET

Facebook introduces household income targeting based on U.S. ZIP code averages

The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...

Amy Gesenhues | Feb 5, 2019 at 8:25 am ET

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...

Amy Gesenhues | Jan 31, 2019 at 12:20 pm ET

Two months in, Facebook Attribution gets mixed reviews

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...

Amy Gesenhues | Jan 29, 2019 at 4:36 pm ET

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...

Amy Gesenhues | Jan 24, 2019 at 12:37 pm ET

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...

Robin Kurzer | Dec 27, 2018 at 1:58 pm ET

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....

Amy Gesenhues | Nov 21, 2018 at 12:53 pm ET

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...

Amy Gesenhues | Nov 2, 2018 at 10:00 am ET
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