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General Data Protection Regulation (GDPR)

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General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR), which goes into effect in May 2018, was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

See our Guide to GDPR for a look at what you need to know and how you can prepare and comply.

Saleforce 360 Truth designed to deliver a connected, continuous customer experience

The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...

Amy Gesenhues | Nov 19, 2019 at 2:08 pm ET

Jivox debuts first-party identity solution to power ad personalization

Hybrid cloud container technology allows data collection to reside on brand domains without third-party...

Ginny Marvin | Nov 11, 2019 at 2:19 pm ET

GDPR-compliant companies outperforming peers across a wide range of metrics

Privacy has delivered an unexpected competitive advantage, a survey finds....

Greg Sterling | Oct 3, 2019 at 12:00 pm ET

 

Why marketers should embrace data privacy, rather than view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...

Taylor Peterson | Aug 27, 2019 at 1:49 pm ET

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

The organizations opened Transparency and Consent Framework 2.0 to comments in...

Amy Gesenhues | Aug 21, 2019 at 4:54 pm ET

The third-party browser tracking cookie is dead. What’s next?

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...

Sponsored Content: Invoca | Jul 23, 2019 at 7:30 am ET

Recent funding news indicates increased need for data compliance management

The digital compliance industry is growing as organizations prioritize data...

Jennifer Cannon | Jul 12, 2019 at 2:46 pm ET

Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers

The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the...

Jennifer Cannon | Jul 10, 2019 at 3:23 pm ET

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just...

Greg Sterling | May 24, 2019 at 9:12 am ET

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better...

Jennifer Cannon | May 23, 2019 at 1:48 pm ET

Irish GDPR investigation of Google could impact entire programmatic ecosystem

The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....

Greg Sterling | May 23, 2019 at 9:11 am ET

A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users...

Greg Sterling | May 22, 2019 at 12:26 pm ET

Privacy, a year later: How the GDPR has affected AI-powered marketing

GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and...

Seth Redmore | May 13, 2019 at 10:03 am ET

SAP announces secure, scalable business-to-business solutions for marketers

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...

Jennifer Cannon | May 1, 2019 at 11:17 am ET

IAB Europe releases new GDPR consent framework for comment

The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...

Taylor Peterson | Apr 25, 2019 at 2:00 pm ET

IAB tells Congress to pass broad privacy legislation, but outlook is mixed

Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely....

Greg Sterling | Feb 26, 2019 at 12:10 pm ET

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

The trade group denies that real-time bidding is incompatible with...

Robin Kurzer | Feb 21, 2019 at 1:17 pm ET

What the US data protection law will mean for ad tech and marketers

It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...

Tim Sleath | Feb 19, 2019 at 8:05 am ET

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...

Robin Kurzer | Feb 12, 2019 at 11:10 am ET

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Teemo says that transparency gives consumers a sense of control and they respond positively as a result....

Greg Sterling | Feb 11, 2019 at 12:50 pm ET
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