General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR), which goes into effect in May 2018, was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.
See our Guide to GDPR for a look at what you need to know and how you can prepare and comply.
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential...
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption....
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to...
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...
Why Identity Resolution Platforms are so relevant today
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Speaking our language: How to pitch marketing operations on new martech
Instead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration...
MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost
A quick round up of the latest marketing technology news and...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds....
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in...
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party...