General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR), which goes into effect in May 2018, was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.
See our Guide to GDPR for a look at what you need to know and how you can prepare and comply.
IAB tells Congress to pass broad privacy legislation, but outlook is mixed
Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely....
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
What the US data protection law will mean for ad tech and marketers
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Teemo says that transparency gives consumers a sense of control and they respond positively as a result....
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad...
Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you
Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S....
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
The Media Trust works with UK publishers and vendors to classify cookies
The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’...
Will Google+ be the final push Congress needs to pass restrictions on data use?
Federal privacy legislation is becoming an inevitability. Here's how things are developing....
Company execs could go to jail for misusing data under proposed U.S. data privacy law
The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual...
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...