Google

Google will stop mining Gmail content for personalizing ads

The move brings ad personalization methods for Gmail in line with other Google...

Ginny Marvin | Jun 23, 2017 at 2:00 pm ET

Why one e-commerce company is going all-in on AMP (Hint: conversions)

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...

Ginny Marvin | Jun 23, 2017 at 12:51 pm ET

Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest

A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10...

Tim Peterson | Jun 22, 2017 at 12:40 pm ET

Exchange bidding — Google’s answer to header bidding — is now in open beta

COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program....

Ginny Marvin | Jun 9, 2017 at 11:04 am ET

The perfect structure for managing profitable shopping ads

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...

Sponsored Content: Optmyzr | Jun 5, 2017 at 7:31 am ET

Google launches new system to tackle cross-device measurement for display & video ads

The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns....

Ginny Marvin | Jun 1, 2017 at 12:18 pm ET

Google launches free multichannel, multidevice Attribution solution

Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding...

Ginny Marvin | May 24, 2017 at 1:02 pm ET

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...

Sponsored Content: LiveRamp | May 24, 2017 at 7:32 am ET

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on...

Matt McGee | May 22, 2017 at 1:29 pm ET

Google aims for broader AMP Ads adoption across mobile web

The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer...

Ginny Marvin | May 22, 2017 at 12:23 pm ET

Bringing much-needed transparency to RTB

Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....

Alex Bornyakov | May 9, 2017 at 11:32 am ET

Google reignites TV ad efforts with access to local & national spots via DoubleClick

Advertisers can buy addressable & linear TV spots programmatically via...

Ginny Marvin | Apr 25, 2017 at 9:33 am ET

Google Analytics is adding a new home page

The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several...

Matt McGee | Apr 20, 2017 at 11:03 am ET

Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...

Dave Davies | Apr 19, 2017 at 3:33 pm ET

Patent 1 of 2: How Google learns to influence and control users

Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence...

Dave Davies | Apr 12, 2017 at 12:45 pm ET

Watch this retail space: 2017 retail prediction

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...

Sponsored Content: Criteo | Apr 10, 2017 at 7:31 am ET

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone...

Danny Sullivan | Mar 20, 2017 at 9:15 am ET

Google Cloud’s many product announcements at Google Next

What's new with Google Cloud? All the latest product news...

Danny Sullivan | Mar 9, 2017 at 11:50 am ET

Google Cloud Video Intelligence API scans video, identifies objects & events

Need to find something fast in video? Google's got a new machine learning solution out in private...

Danny Sullivan | Mar 8, 2017 at 11:45 am ET

Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation...

Anna Shirley | Mar 8, 2017 at 11:45 am ET