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Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Google Analytics rolling out ‘ask a question’ to get answers
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
News media seek to wield antitrust law in negotiations with Google, Facebook
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue....
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it. ...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google...
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest
A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10...
Exchange bidding — Google’s answer to header bidding — is now in open beta
COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program....
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
Google launches new system to tackle cross-device measurement for display & video ads
The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns....
Google launches free multichannel, multidevice Attribution solution
Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on...
Google aims for broader AMP Ads adoption across mobile web
The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer...
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....
Google reignites TV ad efforts with access to local & national spots via DoubleClick
Advertisers can buy addressable & linear TV spots programmatically via...
