Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file...
Could hands-free smartphones change how consumers interact with brands?
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital...
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging...
Litmus adds integrations with cloud solutions, enhances privacy
Integrations with some of the top cloud solutions are now available to Litmus...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
The acquisition will bring Looker's business intelligence to Google...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in...