AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it...
Dynamic AMP for Email is rolling out in Gmail now
Dynamic email features give users the ability to interact with your content without ever leaving their email...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans....
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad...
Case Study: An in-app attribution adjustment made all the difference for one healthcare org
After employing an in-app event tracking solution, the web and app attribution problems were...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot...