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Google

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...

Carolyn Lyden | Jan 14, 2021 at 10:33 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 10:55 am ET

 

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 18, 2020 at 12:30 pm ET

New EU regulations compel more transparency for search rankings

Guidelines seek disclosure of major ranking factors by Google,...

Greg Sterling | Dec 8, 2020 at 12:47 pm ET

Where Google is placing its bets in 2021

A look at where Google might be headed in...

Adam Dorfman | Dec 4, 2020 at 2:15 pm ET

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 6, 2020 at 3:16 pm ET

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based...

Greg Sterling | Oct 23, 2020 at 7:48 am ET

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...

Sponsored Content: SEO PowerSuite | Oct 13, 2020 at 8:30 am ET

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Breaking up these companies will apparently be on the...

Greg Sterling | Oct 7, 2020 at 1:33 pm ET

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:27 am ET

8 Major Google Ranking Factors — SEO Guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...

Greg Sterling | Sep 4, 2020 at 9:47 am ET

Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics

To many this was another example of Google abusing its power. Except it wasn't, court...

Greg Sterling | Aug 12, 2020 at 11:19 am ET

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...

Sponsored Content: SEOmonitor | Aug 3, 2020 at 7:30 am ET

Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...

Sponsored Content: SEO PowerSuite | Jun 30, 2020 at 7:30 am ET

Replay: BuzzFeed SEO lead talks the future of AMP

Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...

George Nguyen | Jun 23, 2020 at 12:06 pm ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....

Pamela Parker | Jun 22, 2020 at 2:35 pm ET

5 essential tips for optimizing your Google Ads Campaigns

Maximize your return, benchmark your potential, and get more results from your ad spend....

Sponsored Content: SEISO | Jun 22, 2020 at 7:30 am ET
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