Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
The acquisition will bring Looker's business intelligence to Google...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it...
Dynamic AMP for Email is rolling out in Gmail now
Dynamic email features give users the ability to interact with your content without ever leaving their email...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans....
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand...