Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
Report: 1/3 of top US news sites block EU users rather than comply with GDPR
The list includes a third of the top US news sites, including the Chicago Tribune, New York Daily News, Dallas Morning News, Newsday and The...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
Google posts Q2 revenue of $32.7 billion, big beats on top and bottom line
$5 billion in European Commission fines hurt -- but not that much...
Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000...
DoubleClick is out as Google ushers in new brand names for its advertising products
The new brands, Google Marketing Platform and Google Ad Manager, unify buy-side and sell-side products, respectively....
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Google holds an AMA-style meeting with dozens of publishers on GDPR
We have obtained the follow up letter Google sent to publishers who...
GDPR day 1: Google and Facebook sued for ‘forced consent’
In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure....
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Navigating brand safety in the world of user-generated content
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right....
