Google: AdWords
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Navigating brand safety in the world of user-generated content
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right....
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues....
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
Google Q4 revenues of $32.3 billion beat expectations, but earnings disappoint
Aggregate paid clicks were up 43 percent, but CPCs were down 14 percent....
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using...
Is Google getting ready to buy Marketo?
That’s one of the possibilities raised by yesterday’s announcement of a multilevel alliance between the two...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
Google launches free multichannel, multidevice Attribution solution
Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding...
