Google: AdWords

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The perfect structure for managing profitable shopping ads

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...

Sponsored Content: Optmyzr | Jun 5, 2017 at 7:31 am ET

Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding...

Ginny Marvin | May 24, 2017 at 1:02 pm ET

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation...

Anna Shirley | Mar 8, 2017 at 11:45 am ET

The company says AdStage V2 is designed for integrations beyond major search and social channels....

Ginny Marvin | Jan 19, 2017 at 9:15 am ET

The site builder is presented under the websites tab in GMB and is partly pre-populated, with customization...

Greg Sterling | Jan 13, 2017 at 10:37 am ET

Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search....

Andrew Ruegger | Nov 21, 2016 at 12:02 pm ET