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Google: AdWords

The 8 best digital marketing courses in the US

Take advantage of remote learning opportunities with these recommended...

Sponsored Content: Careerplay | Mar 3, 2021 at 8:10 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:27 am ET

 

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

This is the first time Google says it has provided this kind of data to the...

Greg Sterling | May 7, 2020 at 12:21 pm ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:35 pm ET

An agency veteran goes in-house to help build and lead a new PPC team

T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency...

Ginny Marvin | Feb 18, 2020 at 9:21 am ET

3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year...

Sponsored Content: Optmyzr | Jan 14, 2020 at 7:30 am ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 11:37 am ET

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of...

Amy Gesenhues | Dec 13, 2019 at 11:54 am ET

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...

Ginny Marvin | Nov 21, 2019 at 12:13 pm ET

Yes, you are making keyword research harder than it should be

Get better results and maximize your budget by keeping things simple....

Sponsored Content: Adzooma | Nov 14, 2019 at 7:30 am ET

Constant Contact launches new integrated tools designed to connect SMBs with customers

The platform announced new, integrated capabilities, including social media, ad management, SEO and...

George Nguyen | Oct 17, 2019 at 3:14 pm ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

AI for small business is no longer an option. It’s a necessity.

There has been no better time in history for small, disruptive businesses to win big. They just need to be...

Sponsored Content: Adzooma | Aug 28, 2019 at 7:30 am ET

Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Will give publishers more details on when ad traffic is...

Ginny Marvin | Aug 21, 2019 at 10:00 am ET

HubSpot’s free users get a premium upgrade

Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...

Jennifer Cannon | Jul 16, 2019 at 1:47 pm ET

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...

Sponsored Content: Yext | Jun 19, 2019 at 7:30 am ET
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