Google: AdWords
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Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues....
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
Google Q4 revenues of $32.3 billion beat expectations, but earnings disappoint
Aggregate paid clicks were up 43 percent, but CPCs were down 14 percent....
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using...
Is Google getting ready to buy Marketo?
That’s one of the possibilities raised by yesterday’s announcement of a multilevel alliance between the two...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
Google launches free multichannel, multidevice Attribution solution
Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding...
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation...
Cross-channel ad platform AdStage launches an API, preps for more integrations
The company says AdStage V2 is designed for integrations beyond major search and social channels....
New simple website creation tool appears in Google My Business
The site builder is presented under the websites tab in GMB and is partly pre-populated, with customization...
The future of paid search buying
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search....
