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Google: Display & Video 360

Brightcove launches all-in-one video campaign app

Brightcove Campaign integrates with a number of marketing automation...

Amy Gesenhues | Jan 14, 2020 at 12:03 pm ET

How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 11:37 am ET

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of...

Amy Gesenhues | Dec 13, 2019 at 11:54 am ET

 

Google to address ad frequency with machine learning when cookies aren’t available

The feature will launch first in Display & Video and eventually come to Google...

Ginny Marvin | Oct 8, 2019 at 1:46 pm ET

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

App publishers will also see notices of errors in their file...

Ginny Marvin | Aug 6, 2019 at 1:43 pm ET

Google announces changes to environment, position targeting settings in DV360

Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...

Taylor Peterson | Jul 8, 2019 at 1:34 pm ET

Irish GDPR investigation of Google could impact entire programmatic ecosystem

The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....

Greg Sterling | May 23, 2019 at 9:11 am ET

Google receives new MRC accreditations, touts 3rd-party measurement progress

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET
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