Google: Google Marketing Platform

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Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

App publishers will also see notices of errors in their file...

Ginny Marvin | Aug 6, 2019 at 1:43 pm ET

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...

Sponsored Content: Careerplay | Mar 20, 2019 at 9:10 am ET

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...

Sponsored Content: Optmyzr | Oct 15, 2018 at 7:30 am ET

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET