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Google: Google Marketing Platform

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:48 pm ET

The 5 best digital marketing courses for your digital success this year

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Feb 26, 2020 at 8:10 am ET

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of...

Amy Gesenhues | Dec 13, 2019 at 11:54 am ET

 

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month

App publishers will also see notices of errors in their file...

Ginny Marvin | Aug 6, 2019 at 1:43 pm ET

Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC...

Sponsored Content: Optmyzr | Oct 15, 2018 at 7:30 am ET

Google receives new MRC accreditations, touts 3rd-party measurement progress

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET
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