Google: Google Marketing Platform
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file...
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC...
Google receives new MRC accreditations, touts 3rd-party measurement progress
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...