Google: Google Marketing Platform
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Google receives new MRC accreditations, touts 3rd-party measurement progress
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...