Google: Google Marketing Platform

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Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of...

Amy Gesenhues | Dec 13, 2019 at 11:54 am ET

App publishers will also see notices of errors in their file...

Ginny Marvin | Aug 6, 2019 at 1:43 pm ET

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Mar 20, 2019 at 9:10 am ET

Four ways a great PPC tool can turn you into a PPC...

Sponsored Content: Optmyzr | Oct 15, 2018 at 7:30 am ET

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET