Google: YouTube

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YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...

Ginny Marvin | Oct 16, 2019 at 11:25 am ET

Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...

Amy Gesenhues | Oct 10, 2019 at 12:50 pm ET

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

Sponsored Content: Movavi | Apr 10, 2019 at 7:30 am ET

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET