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Google: YouTube

MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 15, 2020 at 12:00 pm ET

Martech brands offer breaks, new tech for businesses to manage coronavirus impact

The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for...

Amy Gesenhues | Mar 13, 2020 at 3:21 pm ET

Chrome’s coming changes to video ad blocking could impact YouTube

Mid-roll ads of any length are deemed "intrusive" in updated Better Ads...

Ginny Marvin | Feb 5, 2020 at 2:05 pm ET

 

YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...

Ginny Marvin | Oct 16, 2019 at 11:25 am ET

YouTube testing ad buying tool that lets you reserve ad placement 120 days out

Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...

Amy Gesenhues | Oct 10, 2019 at 12:50 pm ET

How you can make the most of your YouTube video advertising

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

Sponsored Content: Movavi | Apr 10, 2019 at 7:30 am ET

Google receives new MRC accreditations, touts 3rd-party measurement progress

In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...

Ginny Marvin | Sep 26, 2018 at 9:00 am ET
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