How To Guides: Marketing Strategy
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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the...
What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some...
The effect of Moore’s Law on behavioral marketing
Even marketing isn't immune to Moore's Law. Columnist Brian Massey explains how Moore's Law has changed behavioral science, making it cheaper...
How customer identity solutions slash churn — and boost revenue
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach...
CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series,...
4 steps to ROI-positive marketing attribution in 90 days
So, you've just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those...
Three things marketers must do to keep CX real
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get...
Solving a marketer’s top 3 segmentation dilemmas
Columnist Mary Wallace discusses the three primary reasons market segmentation strategies fail and explains what you can do to solve the...
Three concepts to help you hit this year’s targets
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in...
3 ways to thrive in the year of customer experience
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to...
Get customers hooked on your service with a better experience
Contributor Brent Sleeper looks at what marketers of cloud services and apps can do to improve their users’ first experiences — and to...
ID graphs: The path to identity resolution
If you're not familiar with what an identity graph is, it's time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks...
The resurgence of brand marketing in a demand generation world
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort...
Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four...
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers...
Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper...
Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four...
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its...
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind...
How to solve the event marketing data problem
From trade shows to meetups, it's tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of...
