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LinkedIn

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing...

Kim Davis | Jan 22, 2021 at 10:18 am ET

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 19, 2021 at 3:14 pm ET

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 3:08 pm ET

 

The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 21, 2020 at 3:51 pm ET

LinkedIn Sales Navigator adds features to streamline workflows

Faster lead imports to Salesforce, new alert notifications and search features are among the...

Amy Gesenhues | Feb 12, 2020 at 11:11 am ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...

Amy Gesenhues | Dec 31, 2019 at 10:21 am ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Nov 22, 2019 at 11:35 am ET

LinkedIn adds Data Validation to Sales Navigator

In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....

Jennifer Cannon | Nov 13, 2019 at 1:51 pm ET

LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn is integrating Elevate, its content-sharing app, into Sales...

Amy Gesenhues | Aug 14, 2019 at 1:00 pm ET

LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement...

Amy Gesenhues | Aug 13, 2019 at 11:45 am ET

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options

LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...

Amy Gesenhues | Jul 11, 2019 at 10:02 am ET

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche...

Amy Gesenhues | Jun 28, 2019 at 2:20 pm ET

LinkedIn buys Drawbridge to improve ad targeting, attribution capabilities

Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...

Amy Gesenhues | May 29, 2019 at 1:02 pm ET

LinkedIn refreshes Sales Navigator homepage to put focus on alerts

The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...

Amy Gesenhues | May 22, 2019 at 9:05 am ET

How LinkedIn measures what matters to drive results

Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting...

Ginny Marvin | Apr 1, 2019 at 10:53 am ET

LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

LinkedIn will now let sales reps share the lead and account lists they create with team...

Amy Gesenhues | Feb 13, 2019 at 1:38 pm ET

LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer...

Amy Gesenhues | Jan 23, 2019 at 9:00 am ET

Integrate’s LinkedIn Native Connector automates list scrubbing process for leads

The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....

Amy Gesenhues | Nov 19, 2018 at 4:53 pm ET

LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

LinkedIn says the Q4 product release for the sales management platform is the biggest to date....

Amy Gesenhues | Nov 14, 2018 at 12:16 pm ET

LinkedIn reorients Campaign Manager with objective-based campaign workflow

This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...

Amy Gesenhues | Nov 6, 2018 at 1:50 pm ET
  • Previous Articles »
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