Machine Learning & Artificial Intelligence
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
Podcorn launches self-serve podcast advertising platform
The platform uses machine learning to connect advertisers to relevant...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...