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Machine Learning & Artificial Intelligence

What do digital commerce advertising management platforms offer?

Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....

Pamela Parker | Jul 7, 2020 at 2:01 pm ET

Time to up your lead scoring game? Download this survival guide.

There’s no one scoring model out-of-the-box that magically works for...

Digital Marketing Depot | Apr 29, 2020 at 2:12 pm ET

MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 23, 2020 at 12:09 pm ET

 

MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 16, 2020 at 12:00 pm ET

MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 15, 2020 at 12:00 pm ET

Large majority of recent AI deployments meeting expectations, says MIT survey

Nearly all "large companies" in the survey will be using AI by the end of this year....

Greg Sterling | Mar 27, 2020 at 10:20 am ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:48 pm ET

MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 12, 2020 at 1:45 pm ET

InVideo’s AI-powered editor automates video creation process

The DIY video editing tool is available via subscription rates from $10 to $30 per month....

Amy Gesenhues | Feb 20, 2020 at 1:17 pm ET

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...

Amy Gesenhues | Feb 4, 2020 at 12:37 pm ET

Improve customer loyalty with AI

How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...

Digital Marketing Depot | Jan 29, 2020 at 1:37 pm ET

With AI poised for growth, marketers need more clarity from vendors

Understanding the differences between the facets artificial intelligence will help you make better-informed martech...

Jennifer Cannon | Jan 27, 2020 at 1:17 pm ET

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...

Amy Gesenhues | Jan 21, 2020 at 1:06 pm ET

The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO

The martech week in review: News and announcements in marketing technology this week that you might have...

Amy Gesenhues | Jan 17, 2020 at 2:03 pm ET

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...

Jennifer Cannon | Jan 16, 2020 at 1:07 pm ET

Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce Order Management aims to offer a single view of fulfillment and customer support...

Amy Gesenhues | Jan 13, 2020 at 1:00 pm ET

HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.

The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise...

Jennifer Cannon | Jan 9, 2020 at 9:43 am ET

IBM launches new predictive ad solution for campaign creative elements

The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a...

Amy Gesenhues | Jan 7, 2020 at 8:32 am ET

2020 Outlook for AI in B2B Marketing

Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...

Digital Marketing Depot | Dec 19, 2019 at 2:59 pm ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET
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