Machine Learning & Artificial Intelligence
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud...
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...
IAB releases Augmented Reality for Marketing playbook
The newly published resource provides a framework for brands, agencies considering...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call...
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational...
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...