Machine Learning & Artificial Intelligence
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Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft's increasing LinkedIn integration, along with advancements in artificial intelligence, will...
Taykey launches Smart Whitelist that plugs into DSPs for brand-safe ad targeting
Real-time content scanning delivers relevant ad placement options based on user engagement...
‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about...
Artificial intelligence is changing the rules of account identification
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing...
The fallacy of choice: How conversational UIs are altering the marketing landscape
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way...
Pinterest signs visual search & advertising deal with Target to license its Lens technology
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on...
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using...
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Contributor Brian Solis...
How Valassis used bots on Facebook Messenger to drive offlline auto sales
The program was successful because it also included qualified ad targeting and human follow-up....
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce. ...
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider...
Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence...
How computer vision may impact the future of marketing
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they...
IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of...
Botnado: Will the bot explosion help or hurt brands?
While bots have great potential, they could also become the new IVR....
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form...
How AI and image recognition are transforming social media marketing
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for...
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good...
