Machine Learning & Artificial Intelligence
Time to up your lead scoring game? Download this survival guide.
There’s no one scoring model out-of-the-box that magically works for...
MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and...
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs
A quick round up of the latest marketing technology news and...
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and...
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year....
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
A quick round up of the latest marketing technology news and...
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month....
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...
With AI poised for growth, marketers need more clarity from vendors
Understanding the differences between the facets artificial intelligence will help you make better-informed martech...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...