Machine Learning & Artificial Intelligence
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
The coming battle between ABM and marketing automation tools
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for...
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
IBM points to Director of Marketing Data as ‘hottest new role’
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the...
SSP Smaato adds machine learning for directing inventory to DSPs
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
IBM Watson give intelligent ads wider release, expands targeting
Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match...