Machine Learning & Artificial Intelligence
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications....
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start....
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
Making the AI marketing journey a piece of cake
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains....
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
Sizmek re-enters TV ad space with an Advanced TV Initiative
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app...
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning....
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing...
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and...
The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
The martech week in review: News and announcements in marketing technology this week that you might have...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center...
A brand manager’s guide to virtual assistants
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant....