Machine Learning & Artificial Intelligence
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5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have...
Accelerating your AI journey — 5 steps to get CMOs started
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be...
This ad campaign for travel wants to know all about your trip
AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for...
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have...
Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
Companies will pay handsomely for top scientists and engineers....
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Google buying IoT platform Xively from GoToMeeting parent LogMeIn
Google inserts itself into the center of the Internet of Things and a massive, emerging smart device...
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers' eyes, but it's not always clear what's hype and what's real. Contributor...
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved...
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have...
Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Apple's HomePod with Siri comes to market later this week....
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have...
Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in...
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
The MarTech week in review: News and announcements in marketing technology this week that you might have...
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and...
5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take...
