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Machine Learning & Artificial Intelligence

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5 conversion boosters to optimize your PPC campaigns

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...

Sponsored Content: Acquisio | Mar 12, 2018 at 7:30 am ET

The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships

The martech week in review: News and announcements in marketing technology this week that you might have...

Robin Kurzer | Mar 9, 2018 at 4:34 pm ET

Accelerating your AI journey — 5 steps to get CMOs started

Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be...

Jim Yu | Mar 8, 2018 at 11:23 am ET

This ad campaign for travel wants to know all about your trip

AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for...

Barry Levine | Mar 6, 2018 at 4:49 pm ET

The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more

The martech week in review: News and announcements in marketing technology this week that you might have...

Robin Kurzer | Mar 2, 2018 at 5:16 pm ET

Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle

Companies will pay handsomely for top scientists and engineers....

Greg Sterling | Mar 1, 2018 at 1:25 pm ET

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Sponsored Content: Amplero | Feb 20, 2018 at 7:30 am ET

Google buying IoT platform Xively from GoToMeeting parent LogMeIn

Google inserts itself into the center of the Internet of Things and a massive, emerging smart device...

Greg Sterling | Feb 15, 2018 at 8:38 pm ET

How Intel uses real-life stories to build campaigns around its B2B technology solutions

As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...

Amy Gesenhues | Feb 14, 2018 at 2:35 pm ET

Three ways AI will revolutionize email marketing

The promise of artificial intelligence has put stars in many marketers' eyes, but it's not always clear what's hype and what's real. Contributor...

Kyle Henderick | Feb 12, 2018 at 11:24 am ET

How customer lifetime value analysis is transforming partner marketing

Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved...

Pete Cheyne | Feb 9, 2018 at 12:03 pm ET

Beyond the AI hype: AI is here and now, and adoption is rising

Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have...

Jim Yu | Feb 9, 2018 at 10:37 am ET

Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?

Apple's HomePod with Siri comes to market later this week....

Greg Sterling | Feb 5, 2018 at 3:31 pm ET

The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more

The martech week in review: News and announcements in marketing technology this week that you might have...

Robin Kurzer | Feb 2, 2018 at 4:00 pm ET

Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers

The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction...

Barry Levine | Feb 2, 2018 at 3:40 pm ET

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...

Sponsored Content: Optmyzr | Jan 31, 2018 at 7:30 am ET

CallRail adds a keyword recommendation tool to its phone call listening platform

The company says its AI-powered tool is the first in...

Robin Kurzer | Jan 30, 2018 at 8:35 am ET

The MarTech Minute: Stackies, collaborations and a new VenueLytics platform

The MarTech week in review: News and announcements in marketing technology this week that you might have...

Robin Kurzer | Jan 26, 2018 at 4:55 pm ET

Google parent launches new cybersecurity business called Chronicle

It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and...

Greg Sterling | Jan 25, 2018 at 1:29 pm ET

5 email marketing trends to watch in 2018

What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take...

Scott Heimes | Jan 25, 2018 at 12:37 pm ET
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