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managed inbox optimization

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing...

Jennifer Cannon | Mar 4, 2020 at 10:11 am ET

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...

Jennifer Cannon | Jan 30, 2020 at 12:03 pm ET

3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your...

Jennifer Cannon | Dec 27, 2019 at 9:25 am ET

 

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out...

Jennifer Cannon | Dec 23, 2019 at 11:02 am ET

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers'...

Jennifer Cannon | Dec 10, 2019 at 11:08 am ET

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...

Jennifer Cannon | Dec 10, 2019 at 9:32 am ET

Litmus adds key features to email marketing platform

The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...

Jennifer Cannon | Dec 5, 2019 at 3:33 pm ET

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday...

Jennifer Cannon | Nov 25, 2019 at 12:12 pm ET

Email marketing: It’s the audience, stupid

The people you're trying to reach are arguably the most important element to consider as you build your email marketing...

Pamela Parker | Nov 17, 2019 at 2:11 pm ET

Verizon Media policy shuts down bot-controlled inboxes from reporting data

Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...

Jennifer Cannon | Nov 15, 2019 at 8:30 am ET

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical...

Pamela Parker | Nov 8, 2019 at 10:16 am ET

SparkPost acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email...

Jennifer Cannon | Oct 29, 2019 at 8:39 am ET

Salesforce adds AI, interactive components to its email platform

The company is expected to pilot the newly integrated capabilities starting in early...

Jennifer Cannon | Oct 24, 2019 at 11:11 am ET

MessageGears rolls out AMP for Email support

AMP can enable interactive, dynamic content in Gmail...

Jennifer Cannon | Oct 22, 2019 at 1:16 pm ET

CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard

The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...

Jennifer Cannon | Oct 15, 2019 at 12:28 pm ET

Email deliverability platform 250ok adds Google Postmaster Tools integration

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and...

Amy Gesenhues | Oct 8, 2019 at 2:38 pm ET

Twilio SendGrid rolls out email validation API

Real-time API uses machine learning trained on SendGrid's data set to detect invalid email...

Jennifer Cannon | Oct 1, 2019 at 1:40 pm ET

Testing your email marketing to improve your deliverability

Marketers have more control over email optimization and deliverability than they may...

Jennifer Cannon | Sep 9, 2019 at 1:03 pm ET

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive...

Jennifer Cannon | Aug 28, 2019 at 9:00 am ET

Study indicates drastic improvements to managed inbox optimization

Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with...

Jennifer Cannon | Aug 27, 2019 at 5:49 pm ET
  • Previous Articles »
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