Marketing Stacks
What is Kubernetes? An explainer for marketers
As businesses look to rebuild their technology infrastructure, many are adopting Kubernetes platforms, a move that has implications for...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
3 questions to ask before committing to martech certifications and enablement programs
With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the...
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and...
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out...
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Enter The Stackie Awards 2020: Share your marketing stack with the martech community
Enter early for a bonus...
CabinetM shows your martech integrations in Stack Map visualization update
The martech management tool is available to CabinetM's Professional and Enterprise subscription...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...