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Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing...
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Being late to the martech space has its advantages. Besides learning from the industry's experience in ad tech, says contributor Malcolm Cox,...
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming....
Making martech usable
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools...
3 key takeaways from MarTech San Francisco 2017
Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds....
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing...
MarTech Conference: The 2017 Stackies and Hackies winners
This year, six companies won Stackies, and four nabbed the new Hackies...
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already,...
6 areas to make your martech stack work with people, processes and data
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San...
How leading marketing executives tackle martech
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
A customer-centric approach to building marketing and sales stack
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
Why you shouldn’t have to hate your ESP
Nine out of 10 marketing professionals say that email is important to their business -- so why do so many settle for an email service provider...
5 tips and tricks for securing your marketing technology
This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference....
[Webinar] Build Your Ultimate Martech Stack
It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration...
Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in...
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Marketing leaders from Mizzen+Main, PepsiCo, Peloton, and more share the martech they hope to see this...
