Marketing Stacks
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling...
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before....
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...
How marketers can be more efficient with their data and operations
Questions to ask about your data...
How martech was used in the reorganization of Thomson Reuters
Reorganization of martech stack saves 600 FTE hours per...
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer...
MarTech next week: a personal choice
With so many sessions next week, here's a plan to navigate through those three...
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption....
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech...
Interactive martech supergraphics have arrived
Thanks to Frans Riemersma of...
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation...
Stack visualization tools CabinetM, Stacktus combine
The martech management and discovery platforms are...
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey...
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...
Sales tech gets a second look as sales enablement moves to the marketing org
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...
MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace
A quick round up of the latest marketing technology news and...
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...