Marketing Stacks
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
12 martech stack infographics to inspire you to enter this year’s Stackies
Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here....
Cision acquires public relations platform TrendKite for $225 million
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Campaign Monitor acquires enterprise marketing technology solutions Sailthru, Liveclicker
Campaign Monitor is one of five email marketing brands that are part of the CM Group which includes Delivra, Emma and now Sailthru and...
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
Walking the CX talk
Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a...
The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
The martech week in review: News and announcements in marketing technology this week that you might have...
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the...
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big...
It’s time to change up your martech stack graphic
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business....
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...