Marketing Stacks
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Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have...
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your...
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer...
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive...
Practical advice for planning a CRM marketing stack upgrade
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming...
The rise of the customer data platform as marketing’s ‘central nervous system’
Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston....
The world of martech stacks from a B2C brand, B2B company & agency perspective
This year's MarTech Conference Boston brought together Red Wing Shoe Co.'s director of marketing technology, iCrossing's CTO and Entuity's VP of...
Here are the winners of this MarTech conference’s Stackies
For the first time, the Stackies requested organizational stacks to complement the previous competitions involving tech...
How businesses find marketing technologies and identify who pays for them
A MarTech panel offered formal processes for sourcing tools and rules of thumb for determining who pays for...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
