Marketing Stacks
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
Report: More than 1,000 personal data breaches reported in Ireland since GDPR deadline
The top GDPR-related complaints are: processing involving the disclosure of personal data without a legal basis; user requests for information...
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach's video benchmark report also shows that viewability rates continue to...
Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric...
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients'...
Specs for OpenRTB 3.0 & ads.cert open for comment
Marketers welcome the move, but list potential latency issues among concerns about...
The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
The martech week in review: News and announcements in marketing technology this week that you might have...
5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem)
Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization....
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace....
Show and tell: Showpad brings AR features to B2B sales
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never...
