Marketing Stacks
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Why brands must take a people-first approach to martech
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed...
A closer look at the 2019 MarTech Conference Stackie Awards winners
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery....
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott...
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Why agencies are feeling ‘meh’ about automation
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI...
Inside look: Third Door Media’s marketing technology stack
Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible...
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
12 martech stack infographics to inspire you to enter this year’s Stackies
Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here....
Cision acquires public relations platform TrendKite for $225 million
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...