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Marketing Stacks

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling...

Meg Ryan | Feb 23, 2021 at 12:00 pm ET

Call analytics platforms expand their utility

Advances in machine learning are enabling call analytics platforms to do more than ever before....

Karen Burka | Feb 5, 2021 at 6:03 pm ET

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 11:46 am ET

 

How marketers can be more efficient with their data and operations

Questions to ask about your data...

Rodric Bradford | Oct 19, 2020 at 11:05 am ET

How martech was used in the reorganization of Thomson Reuters

Reorganization of martech stack saves 600 FTE hours per...

Rodric Bradford | Oct 9, 2020 at 4:03 pm ET

Stackie winners get creative, highlight how martech maps with customer journeys, more

But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer...

Rodric Bradford | Oct 8, 2020 at 1:48 pm ET

MarTech next week: a personal choice

With so many sessions next week, here's a plan to navigate through those three...

Kim Davis | Oct 1, 2020 at 4:05 pm ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption....

Pamela Parker | Sep 25, 2020 at 3:47 pm ET

How attitudes to purchasing martech may be changing

Scott Brinker and Kim Davis discuss martech...

Henry Powderly | Aug 31, 2020 at 2:32 pm ET

Interactive martech supergraphics have arrived

Thanks to Frans Riemersma of...

Kim Davis | Jul 17, 2020 at 10:21 am ET

Who’s who in B2B Marketing Automation: The vendor landscape

Here's an overview of the recent funding and M&A activity among B2B marketing automation...

Pamela Parker | Jul 14, 2020 at 10:32 am ET

Stack visualization tools CabinetM, Stacktus combine

The martech management and discovery platforms are...

Kim Davis | Jul 13, 2020 at 1:15 pm ET

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between...

Pamela Parker | Jun 30, 2020 at 1:59 pm ET

Best practices for making martech purchases in the next fiscal year

IT is regaining its voice in martech purchase decisions, survey...

Rodric Bradford | Jun 26, 2020 at 10:35 am ET

B2B marketers are all-in on ABM: Here’s what they need

Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....

Amy Gesenhues | Jun 12, 2020 at 1:27 pm ET

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...

Amy Gesenhues | Jun 10, 2020 at 2:53 pm ET

Sales tech gets a second look as sales enablement moves to the marketing org

Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...

Amy Gesenhues | Jun 8, 2020 at 3:02 pm ET

MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Jun 5, 2020 at 4:33 pm ET

How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...

Amy Gesenhues | Jun 4, 2020 at 3:08 pm ET

To be more agile, it’s time MOPs teams get comfortable saying ‘No’

Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project...

Amy Gesenhues | Jun 2, 2020 at 2:46 pm ET
  • Previous Articles »
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