Marketing Stacks
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
Walking the CX talk
Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a...
The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
The martech week in review: News and announcements in marketing technology this week that you might have...
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the...
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big...
It’s time to change up your martech stack graphic
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business....
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....
Building your martech stack: Try design thinking to identify the right solutions
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and...
The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for...
The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more
The martech week in review: News and announcements in marketing technology this week that you might have...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...