Marketing Stacks
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey...
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...
Sales tech gets a second look as sales enablement moves to the marketing org
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...
MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace
A quick round up of the latest marketing technology news and...
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project...
MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and...
How to overcome the many tech battles MOPs teams face daily
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their...
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...
Putting AI to work across your customer data strategy
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech...
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?...
Not just martech: Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only...
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...