Marketing Stacks
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
WP Engine announces Flywheel acquisition, HubSpot partnership
The acquisition and partnership will increase accessibility to technologies for marketers in the Wordpress...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...