Marketing Tools
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Is your DevOps team allergic to marketing?
Communicating with developers in a smart and impactful way to gain their loyalty is critical for digital...
Invoca can now dynamically update local branch phone numbers
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking...
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...
Will marketing clouds really solve your customer data challenges?
Before handing over your data woes, you still have to unify data and integrate the MC to your larger martech...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...
Calls to businesses rose more than 375% over past two holiday seasons
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...
The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts....
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Why data onboarding matters more today than one week ago
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records....
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the...
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply...
