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LiveRamp launches IdentityLink for Publishers
Participating publishers can offer Facebook-like people-based targeting on their...
Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale...
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
Identifying top analytics talent in a competitive environment
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know...
PlaceIQ and IRI partnership combines location and purchase data for customer insights
The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior....
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
AppsFlyer makes its attribution data more transparent
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for...
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live...
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory...
Location ad platform xAd rebrands as GroundTruth, expands beyond advertising
Company says it has a verified 90 percent store visitation accuracy rate....
LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists....
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer...
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
