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Marketing Tools

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 11:46 am ET

4 ways to make your e-commerce experience engaging and bright

The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual...

Sponsored Content: Cloudinary | Oct 27, 2020 at 7:30 am ET

How marketers can get the highest ROI out of podcasts

Planning, content and guest selection are at the foundation of a successful podcast...

Rodric Bradford | Oct 13, 2020 at 1:41 pm ET

 

You need a market research mind-set

Marketers need an inner 'market researcher' says Leela Srinivasan of...

Kim Davis | Oct 7, 2020 at 2:09 pm ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption....

Pamela Parker | Sep 25, 2020 at 3:47 pm ET

8 Major Google Ranking Factors — SEO Guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

Report: Insights-led engagement for the mobile-first consumer

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the...

Sponsored Content: MoEngage | Aug 26, 2020 at 7:30 am ET

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 10:41 am ET

How the auto sales industry is transforming into digital dealerships

Bringing the car-buying experience into the 21st...

Rodric Bradford | Aug 11, 2020 at 11:56 am ET

How connected TV measurement proves its performance marketing potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Sponsored Content: SteelHouse | Aug 10, 2020 at 7:30 am ET

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers...

Sponsored Content: SEOmonitor | Aug 3, 2020 at 7:30 am ET

Release Notes: Invoca integrates with Decibel

AI-powered calltracking meets digital experience...

Kim Davis | Jul 15, 2020 at 10:59 am ET

Who’s who in B2B Marketing Automation: The vendor landscape

Here's an overview of the recent funding and M&A activity among B2B marketing automation...

Pamela Parker | Jul 14, 2020 at 10:32 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing challenges....

Pamela Parker | Jul 9, 2020 at 3:45 pm ET

Are CMOs too optimistic about 2021?

A new report from Gartner finds marketers playing the glad game—unlike the rest of the...

Kim Davis | Jul 1, 2020 at 10:55 am ET

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between...

Pamela Parker | Jun 30, 2020 at 1:59 pm ET

Top 5 free backlink checkers you should be using

Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...

Sponsored Content: SEO PowerSuite | Jun 30, 2020 at 7:30 am ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....

Pamela Parker | Jun 22, 2020 at 2:35 pm ET

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:12 am ET

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...

Pamela Parker | Jun 15, 2020 at 1:09 pm ET
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