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Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
This is the first public data from a showroom study using Tobii’s...
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other...
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
Get to Know SurveyMonkey SVP Marketing Communications Bennett...
iSpot.tv launches attention-getting analytics for TV ads
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the "From Prospect to Reference Customer: Maximize Lifetime Value with Martech"...
Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your...
Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone...
Taykey unveils free version of its real-time audience data tool for interest targeting
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of...
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
Machine learning comes to call analytics
New Invoca capability promises language pattern recognition based on the entire call vs. isolated keyword...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Evidon launches ‘first commercial-grade’ GDPR solution
Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites...
