Marketing Tools
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital...
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated...
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping...
Do you need an identity resolution platform?
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...
Canva urges users to change passwords following data breach affecting up to 139 million users
Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...