Marketing Tools
Social listening: what it is, why it matters, and how to make it work
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience
McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular...
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9,...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12...
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
Global survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new,...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales...