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Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions....
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the...
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools
A quick round up of the latest marketing technology news and...
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and...
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for...
Speaking our language: How to pitch marketing operations on new martech
Instead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration...
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
A quick round up of the latest marketing technology news and...
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
A quick round up of the latest marketing technology news and...
MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail
A quick round up of the latest marketing technology news and...
MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
A quick round up of the latest marketing technology news and...
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
A quick round up of the latest marketing technology news and...
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and...