Marketing Tools
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Integrate sets sights on event leads with $34M purchase of Akkroo
The app-based platform that captures leads during in-person events and delivers them straight to the sales team....
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...
Here are the 2019 MarTech Conference Stackie Awards entrants
Read the fine print on this year's Stackie Award entries in our martech stack...