Marketing Tools: Analytics
Are CMOs too optimistic about 2021?
A new report from Gartner finds marketers playing the glad game—unlike the rest of the...
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
Putting AI to work across your customer data strategy
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of...
Martech teams devote most of their time to automation, campaign management tools
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign...
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
How can you accurately assess your company’s data needs to find the right CDP...
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....
Marketing teams are finding out what their martech can do right now
TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote....
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...