Marketing Tools: Analytics
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Bombora platform tracks the online content that gets people to buy
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
Invoca can now dynamically update local branch phone numbers
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking...
Will marketing clouds really solve your customer data challenges?
Before handing over your data woes, you still have to unify data and integrate the MC to your larger martech...
Calls to businesses rose more than 375% over past two holiday seasons
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re...
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes...
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
Separately, the two marketing intelligence companies are choosing to make available valuable information from their...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers...
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and...
Complaints to the ICO have spiked since GDPR came into effect in May
If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy...