Marketing Tools: Analytics
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO survey
The marketing technology week in review: A round up of news and announcements you may have...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and...
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad...
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement...
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...
Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Bombora platform tracks the online content that gets people to buy
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...