Marketing Tools: Analytics
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The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill...
Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU...
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more
The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the...
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
9 steps you can take now to get prepared for GDPR
There are still things you can do before the May 25 deadline to be more prepared for the European...
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential...
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing....
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing...
Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing...
US senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is...
Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign...
SRAX readies its BIG platform so users can make money from their data
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own...
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the...
Bedrock Data unveils software to help SMBs unify customer data
The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for...
