Marketing Tools: Analytics
Retina integrates with Shopify, offers predictive analytics for customer lifetime value
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO Spend Survey
The marketing technology week in review: A round up of news and announcements you may have...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and...
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad...
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...