Marketing Tools: Analytics
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WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Retina integrates with Shopify, offers predictive analytics for customer lifetime value
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...