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Customer Data Platforms

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Marketing Tools: Analytics

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

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Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...

Sponsored Content: IBM Watson Marketing | Feb 19, 2019 at 7:30 am ET

Riding the wave of AI: Is your marketing campaign as smart as it can be?

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

Sponsored Content: IBM Watson Marketing | Jan 29, 2019 at 7:30 am ET

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...

Amy Gesenhues | Jan 24, 2019 at 3:04 pm ET

Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers

Though the action doesn't affect U.S. marketers directly, many see it as an important case to...

Robin Kurzer | Jan 23, 2019 at 3:46 pm ET

BI provider Qlik buys Crunch Data and its bot

This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...

Barry Levine | Jan 23, 2019 at 3:42 pm ET

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...

Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 at 7:30 am ET

Bombora platform tracks the online content that gets people to buy

The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...

Barry Levine | Dec 3, 2018 at 6:11 pm ET

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...

Alex Yoder | Nov 19, 2018 at 11:13 am ET

Group of ad associations defends current U.S. data privacy regulatory framework

The coalition says that 'reasonable data practices should be expressly permitted and...

Robin Kurzer | Nov 16, 2018 at 11:54 am ET

Invoca can now dynamically update local branch phone numbers

By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking...

Barry Levine | Nov 8, 2018 at 1:55 pm ET

Will marketing clouds really solve your customer data challenges?

Before handing over your data woes, you still have to unify data and integrate the MC to your larger martech...

Tasso Argyros | Nov 7, 2018 at 7:30 am ET

Calls to businesses rose more than 375% over past two holiday seasons

A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...

Robin Kurzer | Nov 5, 2018 at 11:20 am ET

Research firm Ipsos buys social listening platform Synthesio

The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...

Barry Levine | Oct 30, 2018 at 1:58 pm ET

Skyword merges with TrackMaven to create a content marketing platform with more insights

Now, the companies say, marketers can understand the competitive positioning of the content they’re...

Barry Levine | Oct 23, 2018 at 3:59 pm ET

Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

The matchmaking is based on social posts by brand advocates and by the athletes...

Barry Levine | Oct 18, 2018 at 6:52 pm ET

Fullscreen offers marketers another YouTube brand safety tool

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...

Barry Levine | Oct 17, 2018 at 9:54 am ET

Realeyes says it can measure if people are paying attention to ads

The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...

Robin Kurzer | Oct 12, 2018 at 1:44 pm ET

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud

The company says that the SoundCloud partnership expands its total addressable audience to 100 million....

Robin Kurzer | Oct 5, 2018 at 12:24 pm ET

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....

Amy Gesenhues | Oct 2, 2018 at 4:17 pm ET

Findera search engine helps recruiters find talent, sales find leads

The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...

Barry Levine | Sep 28, 2018 at 3:26 pm ET
  • Previous Articles »

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