Marketing Tools: Analytics
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes...
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
Separately, the two marketing intelligence companies are choosing to make available valuable information from their...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers...
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and...
Complaints to the ICO have spiked since GDPR came into effect in May
If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy...
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak...
SurveyMonkey files to go public
Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed...
Tobii adds eye-tracking for 360-degree videos
After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual...
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Marketing analytics platform CaliberMind launches ABM Converter
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time...
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper...
