Podcasting

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IAB Tech Lab rolls out podcast measurement compliance certification program

NPR, Rawvoice/Blubrry are the first to gain...

Robin Kurzer | Dec 18, 2018 at 4:09 pm ET

The company says that the SoundCloud partnership expands its total addressable audience to 100 million....

Robin Kurzer | Oct 5, 2018 at 12:24 pm ET

Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...

Robin Kurzer | Sep 17, 2018 at 3:15 pm ET

Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated...

Robin Kurzer | Aug 27, 2018 at 3:24 pm ET

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for...

Robin Kurzer | Jun 12, 2018 at 1:32 pm ET

At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...

Barry Levine | Apr 3, 2018 at 9:30 am ET

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....

Robin Kurzer | Mar 2, 2018 at 2:02 pm ET

The new dashboard is in beta and is only available for iOS 11...

Robin Kurzer | Jan 2, 2018 at 3:19 pm ET

This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming...

Barry Levine | Dec 20, 2017 at 4:15 pm ET

Some marketers are comparing it to the Golden Age of...

Robin Kurzer | Nov 21, 2017 at 9:55 am ET

Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the...

Barry Levine | Sep 8, 2017 at 4:00 pm ET

The new publication is the latest effort by IAB to make podcast advertising part of mainstream...

Barry Levine | Aug 22, 2017 at 1:16 pm ET