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Podcasting

How marketers can get the highest ROI out of podcasts

Planning, content and guest selection are at the foundation of a successful podcast...

Rodric Bradford | Oct 13, 2020 at 1:41 pm ET

The MarTech Minute: Acast Marketplace for podcast ads, Validity buys 250ok, more

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 28, 2020 at 9:10 am ET

Podcorn launches self-serve podcast advertising platform

The platform uses machine learning to connect advertisers to relevant...

Amy Gesenhues | Dec 3, 2019 at 1:09 pm ET

 

Acast Open launches to give brands an on-ramp to podcasting

The company is offering three different subscription levels, including a free "Starter"...

Amy Gesenhues | Nov 25, 2019 at 1:16 pm ET

Spotify for Podcasters provides data on demographics, listening habits

Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience...

George Nguyen | Aug 13, 2019 at 2:26 pm ET

IAB Tech Lab rolls out podcast measurement compliance certification program

NPR, Rawvoice/Blubrry are the first to gain...

Robin Kurzer | Dec 18, 2018 at 4:09 pm ET

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud

The company says that the SoundCloud partnership expands its total addressable audience to 100 million....

Robin Kurzer | Oct 5, 2018 at 12:24 pm ET

iHeartMedia to acquire Stuff Media as podcasting continues its rise

Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...

Robin Kurzer | Sep 17, 2018 at 3:15 pm ET

Podcasting continues its meteoric rise, creating more opportunities for marketers

Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated...

Robin Kurzer | Aug 27, 2018 at 3:24 pm ET

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for...

Robin Kurzer | Jun 12, 2018 at 1:32 pm ET

Adobe rains down announcements for its Experience Cloud

At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...

Barry Levine | Apr 3, 2018 at 9:30 am ET

The rise of voice technologies means new opportunities for podcasting

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....

Robin Kurzer | Mar 2, 2018 at 2:02 pm ET

Who’s listening? Apple’s new podcast analytic feature knows

The new dashboard is in beta and is only available for iOS 11...

Robin Kurzer | Jan 2, 2018 at 3:19 pm ET

IAB releases its newest Podcast Measurement Guidelines

This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming...

Barry Levine | Dec 20, 2017 at 4:15 pm ET

Listen up: The state of podcasting in marketing

Some marketers are comparing it to the Golden Age of...

Robin Kurzer | Nov 21, 2017 at 9:55 am ET

At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs

Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the...

Barry Levine | Sep 8, 2017 at 4:00 pm ET

IAB releases its first ‘Podcast Playbook’ guide for marketers

The new publication is the latest effort by IAB to make podcast advertising part of mainstream...

Barry Levine | Aug 22, 2017 at 1:16 pm ET
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