Podcasting
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
Podcasting continues its meteoric rise, creating more opportunities for marketers
Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for...
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....
Who’s listening? Apple’s new podcast analytic feature knows
The new dashboard is in beta and is only available for iOS 11...
IAB releases its newest Podcast Measurement Guidelines
This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming...
Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of...
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the...
IAB releases its first ‘Podcast Playbook’ guide for marketers
The new publication is the latest effort by IAB to make podcast advertising part of mainstream...