Marketing Tools: Social Media
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November....
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team...
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent...
Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...