Marketing Tools: Social Media
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Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...
Spredfast adds reviews to the social channels in its dashboard
The social management platform becomes the latest to treat consumer reviews as another source of social...
Brand Networks lets AI run social ads in its new platform
Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing...
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...
indaHash plans cryptocurrency to pay influencers and their followers
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage...
Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are...
LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts
LinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and...
Study: Social marketers’ top challenge is measuring ROI
Measuring ROI was cited as marketers’ top challenge in a survey of almost 1,000 agency employees conducted by social analytics firm Simply...
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
