Marketing Tools: Social Media
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Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer...
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
Janrain now includes a phone number-based fraud detector
Identity service says this kind of onboard fraud score is the first of its...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product...
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees...
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can...
Pega adds conversational bots as front-ends for its platform
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other...
Sprinklr, the former social platform, emerges this week as a customer experience cloud
The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple...
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing...
Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of...
Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
The image-searching Lens software, introduced last month, is now embedded in the newest Samsung...
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching today from startup Post Intelligence, it uses a neural network to build a custom model for each user’s...
LinkedIn updates Sales Navigator
The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and...
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to...
On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management...
A bot for Kia Motors today becomes first to debut a new Super Bowl ad
The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the...
Brandwatch now offers three-year searches of Unlimited Historical Data
The UK-based social intelligence firm is employing the Twitter Decahose, offering what it says is the fastest tool for historical searches of...
