Marketing Tools: Social Media
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review...
Twitter tightens access to API platform & restricts number of daily actions an app can perform
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August...
Apps must now pass review process before getting access to Facebook’s Marketing API
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences
The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by...
ShareIQ releases a free tool to measure the value of image-based earned media on Facebook
The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this...
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting...
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of...
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica...
