Marketing Tools: Social Media
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend
Ad specialists from Nanigans will join the...
ListenFirst provides branded content reporting across multiple social platforms
The Branded Content Analysis Suite offers brands and publishers cross-channel...
Facebook tests tool that lets users transfer photos to Google and other platforms
Marketers could benefit from the feature, which could roll out globally in 2020....
Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...