• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home

Marketo

Marketo

Adobe hints at coming changes to Marketo Engage as survey highlights human connections

Human connections at scale is the holy grail driving Marketo's product...

Kim Davis | Aug 20, 2020 at 9:44 am ET

Release Notes: Several features added to Marketo Engage

Updated ABM and sales capabilities are among the July release...

Kim Davis | Jul 20, 2020 at 1:59 pm ET

MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 22, 2020 at 9:23 am ET

 

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier....

Amy Gesenhues | Apr 16, 2020 at 3:48 pm ET

What are the differences between B2B marketing automation platforms?

Here's what you should look for when making comparisons between marketing automation solutions....

Pamela Parker | Mar 30, 2020 at 3:22 pm ET

Verint Systems adds Adobe integration

The company aims to deliver streamlined access to customer insights and support more personalized customer...

Jennifer Cannon | Feb 25, 2020 at 2:19 pm ET

Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...

Jennifer Cannon | May 15, 2019 at 9:51 am ET

Adobe releases Experience Platform and CDP, iterates Sensei

The company says it's ready to help brands create rich, relevant experiences in real...

Pamela Parker | Apr 1, 2019 at 1:00 am ET

Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users

Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...

Amy Gesenhues | Mar 20, 2019 at 1:43 pm ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

The most significant martech deals of 2018 and what they mean for the landscape

Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....

Robin Kurzer | Dec 24, 2018 at 9:00 am ET

Marketo announces new entry-level certification for marketers

The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...

Barry Levine | Dec 6, 2018 at 12:15 pm ET

Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible

Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency...

Barry Levine | Oct 1, 2018 at 3:55 pm ET

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...

Barry Levine | Sep 21, 2018 at 2:15 pm ET

Adobe to acquire Marketo for $4.75 billion

After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...

Amy Gesenhues | Sep 20, 2018 at 5:30 pm ET

With Adobe possibly eyeing Marketo, what would that mega-merger mean?

According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings....

Amy Gesenhues | Sep 14, 2018 at 12:56 pm ET

The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more

The martech week in review: News and announcements in marketing technology this week that you might have...

Robin Kurzer | Jul 13, 2018 at 4:00 pm ET

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation...

Robin Kurzer | May 1, 2018 at 3:39 pm ET

Scott Brinker unveils his most populous Marketing Technology Landscape yet

At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...

Barry Levine | Apr 24, 2018 at 12:27 pm ET

Madison Logic becomes bidirectional with marketing automation by integrating with Marketo

The move follows Madison Logic’s recent integration with Salesforce’s...

Barry Levine | Jan 4, 2018 at 4:10 pm ET
  • Previous Articles »
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.