Marketo
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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments...
Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you...
Marketo adds native ABM capabilities to its platform
The company says the new account-oriented offerings are the most complete native functions by any major marketing...
Marketo goes private so it can concentrate on its platform’s future
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for...
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email...
Marketo Announces Integration With Google Analytics, AdWords
Data sharing to enable ad personalization and budget optimization based on customer journey...
