Acquisitions & Mergers: Martech
Mavrck’s acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud...
WP Engine announces Flywheel acquisition, HubSpot partnership
The acquisition and partnership will increase accessibility to technologies for marketers in the Wordpress...
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit...
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
Akamai buys identity provider Janrain
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary...
Cision buys Falcon.io, adding social management features to its earned media stack
The company can now offer a full social media listening and management suite, along with its PR...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for...
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...