Acquisitions & Mergers: Martech
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Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web...
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...
ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV...
Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad...
Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of...
Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’...
Campaign Monitor buys customer data platform Tagga
With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email...
Revcontent buys content rec engine Rover
By bringing this machine learning-powered detector of user interest in-house, the content rec service hopes to ‘own the interest...
Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market...
On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management...
Dun & Bradstreet buys Avention so its data can become real-time triggers
Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and...
Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce...
2016: The Year in Martech (What a year it was!)
So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally...
Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability...
Pathmatics acquires WhatRunsWhere
Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on...
Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
The announcement today gives the Adobe Marketing Cloud buy-side video ad management across linear TV, as well as desktop and...
Zeta Interactive acquires Acxiom’s marketing division, Impact
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM...
