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Acquisitions & Mergers: Martech

Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent...

Kim Davis | Jan 27, 2021 at 12:20 pm ET

How marketing ops can survive and thrive in M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a...

Chris Wood | Jan 11, 2021 at 9:47 am ET

Stack visualization tools CabinetM, Stacktus combine

The martech management and discovery platforms are...

Kim Davis | Jul 13, 2020 at 1:15 pm ET

 

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...

Amy Gesenhues | May 28, 2020 at 3:27 pm ET

Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded...

Karen Burka | May 26, 2020 at 3:23 pm ET

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of...

Amy Gesenhues | Apr 22, 2020 at 3:15 pm ET

MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 8, 2020 at 12:00 pm ET

MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 12, 2020 at 1:45 pm ET

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective...

Amy Gesenhues | Mar 5, 2020 at 9:42 am ET

MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 2, 2020 at 12:47 pm ET

Salesforce to buy Vlocity for $1.3 billion

Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest...

Jennifer Cannon | Feb 26, 2020 at 5:39 pm ET

The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 21, 2020 at 3:51 pm ET

Wipro Digital buys customer experience firm Rational Interaction

There are no plans to reduce Rational's staff as it integrates with Wipro, the companies...

Amy Gesenhues | Feb 21, 2020 at 2:13 pm ET

The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 14, 2020 at 4:56 pm ET

Facebook buys AR startup building a 1:1 digital map of the physical world

The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...

Greg Sterling | Feb 10, 2020 at 3:14 pm ET

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...

Amy Gesenhues | Feb 4, 2020 at 12:37 pm ET

Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

The first-party data solution will become part of performance marketing agency...

Amy Gesenhues | Feb 3, 2020 at 1:11 pm ET

The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia

The marketing technology week in review: A round up of news and announcements you may have...

Jennifer Cannon | Jan 31, 2020 at 3:32 pm ET

GoDaddy buys content creation app Over, plans to integrate features into its product suite

Small businesses use Over to easily create digital...

Amy Gesenhues | Jan 30, 2020 at 12:59 pm ET

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on...

Amy Gesenhues | Jan 23, 2020 at 12:58 pm ET
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