Acquisitions & Mergers: Martech
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have...
Salesforce buys MuleSoft and adds an Integration Cloud
The $6.5 billion acquisition means that the CRM is now firmly in the business of...
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have...
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer...
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
Bynder’s acquistion of Webdam creates a global DAM powerhouse
The digital asset management company added Shutterstock's DAM business for $49.1...
LiveRamp moves into B2B data with purchase of Pacific Data Partners
The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities...
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
InMobi scoops up AerServ for $90 million
The combination creates the largest programmatic video advertising platform, says...
Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
The purchase is one step in Terminus’s plan to expand beyond display...
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other...
Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are...
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...
Nielsen buys multitouch attribution provider Visual IQ
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and...
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and...
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
