Acquisitions & Mergers: Martech
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more
The martech week in review: News and announcements in marketing technology this week that you might have...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
Branch buys TUNE’s attribution platform
The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data -- which...
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak...
The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
Earned media platform Cision adds image tracking with ShareIQ purchase
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly...
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data...
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good...
AT&T buys ad exchange AppNexus
Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising...
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have...
