Acquisitions & Mergers: Martech
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
The move shows there's significant value to tools and services that protect brands' programmatic...
Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
This the sixth in a string of acquisitions the company says will enhance the reader...
ANA swells its ranks with its acquisition of DMA, making it the largest marketing trade group in the US
The combined organization reaches 150,000 industry...
The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires
The martech week in review: News and announcements in marketing technology this week that you might have...
Dialpad buys TalkIQ and adds AI to UberConference and other services
The new features include Smart Notes, which immediately summarize a call and generate a list of action...
The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have...
IAB Tech Lab launches aggregation service for ads.txt
The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific...
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation...
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and...
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have...
Salesforce buys MuleSoft and adds an Integration Cloud
The $6.5 billion acquisition means that the CRM is now firmly in the business of...
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have...
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer...
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
Bynder’s acquistion of Webdam creates a global DAM powerhouse
The digital asset management company added Shutterstock's DAM business for $49.1...
