Acquisitions & Mergers: Martech
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MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
A quick round up of the latest marketing technology news and...
How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective...
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and...
Salesforce to buy Vlocity for $1.3 billion
Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest...
The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more
The marketing technology week in review: A round up of news and announcements you may have...
Wipro Digital buys customer experience firm Rational Interaction
There are no plans to reduce Rational's staff as it integrates with Wipro, the companies...
The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency...
The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia
The marketing technology week in review: A round up of news and announcements you may have...
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
The Martech Minute: Pause Ads from Xandr, Sisense funding news and Amobee’s new CEO
The martech week in review: News and announcements in marketing technology this week that you might have...
News Corp to sell Unruly to Tremor for a song and a board seat
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend
Ad specialists from Nanigans will join the...