Acquisitions & Mergers: Martech
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Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are...
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...
Nielsen buys multitouch attribution provider Visual IQ
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and...
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and...
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
RhythmOne buys YuMe for $185 million
The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of...
Martech M&A: Sizmek acquiring Rocket Fuel to combine programmatic platform capabilities
Rocket Fuel will become a private company once...
From @Chiefmartec: Is winter coming for martech? Or just for martech VCs?
Scott Brinker challenges the idea of a 'martech apocalypse,' noting that the platform landscape continues to grow in spite of increased...
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers...
Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, will combine local marketing automation software with print, offline...
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company....
Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web...
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...
ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV...
Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad...
Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of...
