Acquisitions & Mergers: Martech
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit...
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
Akamai buys identity provider Janrain
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary...
Cision buys Falcon.io, adding social management features to its earned media stack
The company can now offer a full social media listening and management suite, along with its PR...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for...
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and...
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...