Acquisitions & Mergers: Martech
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
The Martech Minute: Pause Ads from Xandr, Sisense funding news and Amobee’s new CEO
The martech week in review: News and announcements in marketing technology this week that you might have...
News Corp to sell Unruly to Tremor for a song and a board seat
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend
Ad specialists from Nanigans will join the...
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software...
HubSpot acquires data synchronization platform PieSync
The acquisition seeks to address challenges for users such as managing data from multiple...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have...
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Vista Equity Partners acquires Acquia for $1 billion
The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a...
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says...
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics, warehouse...