MarTech Conference
MarTech® is a vendor-agnostic marketing technology conference and trade show series produced by our parent company, Third Door Media.
The MarTech Conference is programmed by Scott Brinker, a guest columnist here at Martech Today, marketing technology industry expert and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
The MarTech Conference takes place twice per year. Here are the dates of our next shows:
- San Jose, CA – April 15-17, 2020
- Boston, MA – October 6-8, 2020
Below you’ll find updates about upcoming MarTech events, agenda updates and more.
MarTech returns to San Jose April 15-17, 2020
Join nearly 2,000 senior-level marketers to learn actionable tactics, best practices, and proven solutions that can help you overcome your...
MarTech Overtime: Building a new martech team from scratch
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP...
MarTech Overtime: How marketing operations teams can be more effective
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...
MarTech Overtime: Why partnerships matter in securing your martech stack
Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work...
Lean not mean: A user-first framework for surveillance marketing
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance...
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
Get lead scoring data in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...
Sustainable digital marketing in today’s privacy-conscious world
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech...
Anand Thaker on what’s next for martech in 2020
Here are three key themes from MarTech East that will transform...
Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
What's the most fascinating email marketing element to an expert email marketer? Keep reading to find...
My key takeaway from MarTech East: Empowering others in an organization leads to innovation
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster...
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...
Acquiring new martech? First, get a solid evaluation, buy-in process in place
What companies should consider and prioritize internally when acquiring new marketing...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of...
How to get the most value from any marketing conference
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're...
Attend MarTech for free… see what you get!
Check out everything you get with a FREE Expo+ pass... and join us next week in...
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to...
MarTech kicks off in 2 weeks… will we see you there?
Join us September 16-18 in Boston to learn actionable tactics, discover time-saving tools, and connect with the martech...