MarTech Conference
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MarTech® is a vendor agnostic marketing technology conference and trade show series produced by our parent company, Third Door Media.
The MarTech® Conference is programmed by Scott Brinker, a guest columnist here at Martech Today, marketing technology industry expert and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
The MarTech® Conference & Trade Show takes place twice per year:
- MarTech West – San Jose, CA – Spring
- MarTech East – Boston, MA – Fall
Below you’ll find updates about upcoming MarTech® conferences, agenda updates and more.
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
What’s better than a marketing tech stack? Your marketing org stack
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually...
8 reasons to attend MarTech this October in Boston
Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. The...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the "From Prospect to Reference Customer: Maximize Lifetime Value with Martech"...
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
The former CMO of Eloqua, Brian Kardon, likes silos of data -- as long as they have porous walls and are connected by unique...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity"...
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good...
The Grand View of Martech: A Martech Manifesto (DRAFT)
Contributor and MarTech Conference chair Scott Brinker addresses the question, "What is martech?" and proposes a unifying model for this...
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Holly Rollo will be a panelist for the MarTech Boston session, "Digital Marketing and Cybercrime: What Every Marketer Should...
5 Disruptions Reshaping Modern Marketing
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality,...
Join the marketing technology community at MarTech. Beta rates expire this Saturday!
Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50...
Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a...
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to...
