MarTech Speaker Spotlight
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Get lead scoring data in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why....
Want to improve your marketing operations? Make everyone on the team a coach
Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
Gupta found his engineering background gave him the perspective to shake up the rules of...
Building a marketing operations team from scratch, one year in
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective...
Why brands must take a people-first approach to martech
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
How LinkedIn measures what matters to drive results
Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting...
The secrets to developing a high-performing martech team
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key...
How Netflix’ quasi-experiments let it go beyond the limitations of A/B testing
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide
While these teams sometimes speak different languages, a focus on growth can bind...
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...