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MarTech Speaker Spotlight

Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...

Ginny Marvin | Oct 7, 2019 at 1:40 pm ET

The pitfalls of surveys and other data traps that could be hurting your marketing

Are you marketing based on what people say or the data that shows what they actually...

Taylor Peterson | Sep 20, 2019 at 3:19 pm ET

Are other teams unwittingly killing your SEO (and revenue)?

Executives should treat SEO as a company-wide mandate. Here's why....

George Nguyen | Aug 22, 2019 at 1:01 pm ET

 

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...

Amy Gesenhues | Aug 20, 2019 at 1:52 pm ET

Personalizing UX: Why Zillow Group moved beyond AB testing

Zillow Group is embracing bandits testing to scale and improve its personalization...

Ginny Marvin | Apr 22, 2019 at 9:33 am ET

To enable digital transformation, PwC set about changing employee mindsets

The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...

Amy Gesenhues | Apr 9, 2019 at 2:38 pm ET

How the New York Times applied marketing technology to triple subscriptions

The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...

Amy Gesenhues | Apr 8, 2019 at 2:44 pm ET

How to wed multiple martech stacks when companies merge

Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...

Amy Gesenhues | Apr 8, 2019 at 2:33 pm ET

Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Gupta found his engineering background gave him the perspective to shake up the rules of...

Amy Gesenhues | Apr 5, 2019 at 2:37 pm ET

Building a marketing operations team from scratch, one year in

Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective...

Amy Gesenhues | Apr 5, 2019 at 11:36 am ET

Why brands must take a people-first approach to martech

Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed...

Ginny Marvin | Apr 5, 2019 at 10:06 am ET

Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

Lewnes discussed marketing technology trends and why robots will never replace...

Amy Gesenhues | Apr 4, 2019 at 3:24 pm ET

How LinkedIn measures what matters to drive results

Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting...

Ginny Marvin | Apr 1, 2019 at 10:53 am ET

The secrets to developing a high-performing martech team

Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key...

Amy Gesenhues | Mar 20, 2019 at 8:30 am ET

How Netflix’ quasi-experiments let it go beyond the limitations of A/B testing

What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....

Pamela Parker | Mar 18, 2019 at 1:22 pm ET

Here’s why The New York Times broke down its martech and engineering silos

Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains...

Robin Kurzer | Sep 21, 2018 at 12:39 pm ET

Working with an AI vendor: How marketers can take the leap

Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...

Robin Kurzer | Sep 18, 2018 at 12:39 pm ET

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke...

Robin Kurzer | Sep 6, 2018 at 5:25 pm ET

Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide

While these teams sometimes speak different languages, a focus on growth can bind...

Robin Kurzer | Sep 4, 2018 at 4:52 pm ET

Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers

Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...

Robin Kurzer | Apr 25, 2018 at 10:30 am ET
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