MarTech Speaker Spotlight
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...
‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the "From Prospect to Reference Customer: Maximize Lifetime Value with Martech"...
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
The former CMO of Eloqua, Brian Kardon, likes silos of data -- as long as they have porous walls and are connected by unique...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity"...
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good...
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Holly Rollo will be a panelist for the MarTech Boston session, "Digital Marketing and Cybercrime: What Every Marketer Should...
Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to...
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session "Making the Leap from Chief Martech to Chief of Marketing."...
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing...
