MarTech Speaker Spotlight
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke...
Aetna’s Shiva Mirhosseini: Metrics, customer-first thinking, can bridge the sales and marketing divide
While these teams sometimes speak different languages, a focus on growth can bind...
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...
‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at...
IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience'...
Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the "From Prospect to Reference Customer: Maximize Lifetime Value with Martech"...
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
The former CMO of Eloqua, Brian Kardon, likes silos of data -- as long as they have porous walls and are connected by unique...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
Anita Brearton, CabinetM CEO, will be moderating the "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity"...
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good...
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Holly Rollo will be a panelist for the MarTech Boston session, "Digital Marketing and Cybercrime: What Every Marketer Should...
Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to...