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Martech Enablement

Martech Enablement

What is Martech Enablement?

According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:

The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the strategy that enables an organization to engage most effectively with their customer. Ultimately, it’s getting the right information at the right time into the hands of marketers so they can effectively engage their customers to build brand, market products and services and assist the sales organization.

Check out all the content in this category for actionable advice on how to structure your organization so you’re ready to take advantage of martech’s capabilities.

If marketers use it, yes, it’s martech

As long as they bring vision, commitment and orchestration to the tool...

Steve Petersen | Feb 22, 2021 at 1:07 pm ET

Replay: Experts make case for the importance of marketing operations

Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the...

Kathy Bushman | Nov 4, 2020 at 8:34 am ET

MarTech next week: a personal choice

With so many sessions next week, here's a plan to navigate through those three...

Kim Davis | Oct 1, 2020 at 4:05 pm ET

 

Virtual Events Part 3: Choosing the right martech

All-in-one platform or build-your-own stack? You have to choose. Here's how to get...

Marc Sirkin | Sep 9, 2020 at 10:37 am ET

To be more agile, it’s time MOPs teams get comfortable saying ‘No’

Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project...

Amy Gesenhues | Jun 2, 2020 at 2:46 pm ET

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...

Amy Gesenhues | May 28, 2020 at 3:27 pm ET

How to build a martech stack for this era — and whatever comes next

Acoustic's head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that...

Amy Gesenhues | Apr 29, 2020 at 3:12 pm ET

Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little...

Amy Gesenhues | Apr 27, 2020 at 3:06 pm ET

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of...

Amy Gesenhues | Apr 22, 2020 at 3:15 pm ET

Training, support duties stand out in marketing technologists’ list of responsibilities

MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as...

Amy Gesenhues | Apr 22, 2020 at 2:34 pm ET

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier....

Amy Gesenhues | Apr 16, 2020 at 3:48 pm ET

COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:13 pm ET

Coronavirus crisis gives marketers time to focus on martech adoption

Call your vendors and ask for best practices. Focus on your collaboration with IT, experts...

Jennifer Cannon | Mar 27, 2020 at 11:58 am ET

How MOPs teams are staying agile as remote work becomes the norm

Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the...

Amy Gesenhues | Mar 25, 2020 at 7:20 am ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:48 pm ET

Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...

Amy Gesenhues | Mar 17, 2020 at 11:39 am ET

Speaking our language: How to pitch marketing operations on new martech

Instead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration...

Amy Gesenhues | Mar 12, 2020 at 3:24 pm ET

Coronavirus creating disruption, uncertainty for digital marketing ecosystem

13 digital marketing veterans weigh in on the potential impact of the virus....

Greg Sterling | Mar 10, 2020 at 11:48 am ET

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective...

Amy Gesenhues | Mar 5, 2020 at 9:42 am ET

Is personalization, ID resolution worth risking customer trust?

As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...

Amy Gesenhues | Feb 27, 2020 at 2:38 pm ET
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