Martech Enablement
What is Martech Enablement?
According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:
The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the strategy that enables an organization to engage most effectively with their customer. Ultimately, it’s getting the right information at the right time into the hands of marketers so they can effectively engage their customers to build brand, market products and services and assist the sales organization.
Check out all the content in this category for actionable advice on how to structure your organization so you’re ready to take advantage of martech’s capabilities.
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
CabinetM shows your martech integrations in Stack Map visualization update
The martech management tool is available to CabinetM's Professional and Enterprise subscription...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
LinkedIn adds Data Validation to Sales Navigator
In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate's content marketing orchestration and planning...
Do you need an identity resolution platform?
Learn about benefits of using an identity resolution platform and find out which one is right for your...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
Marketing technology grabs 29 percent of 2018 CMO budgets, survey says
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend...
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
Gupta found his engineering background gave him the perspective to shake up the rules of...
Building a marketing operations team from scratch, one year in
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective...
Why brands must take a people-first approach to martech
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed...
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott...