Martech Enablement
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What is Martech Enablement?
According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is:
The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the strategy that enables an organization to engage most effectively with their customer. Ultimately, it’s getting the right information at the right time into the hands of marketers so they can effectively engage their customers to build brand, market products and services and assist the sales organization.
Check out all the content in this category for actionable advice on how to structure your organization so you’re ready to take advantage of martech’s capabilities.
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships...
How the C-suite benefits from a strategic marketing operations function
Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits....
Building an AI mindset: Time to identify and develop skill sets now
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers...
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella...
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and...
ABM is a team sport: 5 steps to ensuring players work together
Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve...
The pros and cons of marketing operations as a corporate vs. field function
Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and...
Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it...
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right...
Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech...
Martech enablement series: Part 8 — Executing martech enablement
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your...
Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring...
Martech enablement series: Part 6 — Building the car
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow...
Martech enablement series: Part 5 — The team strategy
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide...
Martech enablement series: Part 4 — Building the team
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and...
Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team,...
Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and...
Martech enablement series: Part 1 — What is ‘martech enablement’?
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should...
