Free Martech Intelligence Reports: Buyer’s Guides
MarTech Today readers have access to free, comprehensive Buyer’s Guides, called Martech Intelligence Reports, produced by our in-house research team.
Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in a particular marketplace?
The following Buyer’s Guides are currently available:
SEO
SEO Tools for Content Marketing, Search Intelligence, UX and More: A Marketer’s Guide
Tenth Edition, February 2020
LOCAL
Local Marketing Solutions for Multi-Location Businesses
Seventh Edition, January 2020
DIGITAL COMMERCE
Digital Commerce Advertising Management Platforms for Amazon, Google Shopping and Beyond
First Edition, November 2019
Even more buyer’s guides to inform your purchase decisions:
- Enterprise Customer Data Platforms
Second Edition, August 2019 - Enterprise Call Analytics Platforms
Sixth Edition, May 2019 - B2B Marketing Automation Platforms
Seventh Edition, March 2019 - Enterprise Identity Resolution Platforms
First Edition, January 2019
- Enterprise Personalization Platforms
Second Edition, November 2018 - Account-Based Marketing Tools
First Edition, May 2018 - Integration Platform as a Service
First Edition, February 2018 - Enterprise Paid Media Campaign Management Platforms
Seventh Edition, September 2017
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What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...
Everything you need to know about B2B Marketing Automation
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Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a...
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut...
Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing...
Does your company really need a CDP?
Check out our marketer's guide to CDPs and ask yourself these 9 important questions....