Microsoft
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand...
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have...
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft...
Litmus adds integrations with cloud solutions, enhances privacy
Integrations with some of the top cloud solutions are now available to Litmus...
Impartner launches a partner relationship management solution for Microsoft Dynamics 365
The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance....
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Adobe, Microsoft, SAP shed more light on Open Data Initiative
More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today....
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online...
Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off...
Microsoft demonstrates ethical leadership in calling for regulation of facial recognition
Microsoft is out in front of its major tech company peers on this one....
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...