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Microsoft

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...

Sponsored Content: Microsoft Advertising | Nov 18, 2020 at 7:30 am ET

Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET

Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand...

Ginny Marvin | Sep 28, 2020 at 12:16 pm ET

 

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...

Jennifer Cannon | Dec 19, 2019 at 3:42 pm ET

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...

Jennifer Cannon | Nov 14, 2019 at 10:30 am ET

The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover

The marketing technology week in review: A round up of news and announcements you may have...

Jennifer Cannon | Oct 24, 2019 at 5:12 pm ET

Shopify Marketing now integrates with Microsoft Advertising

With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce...

Ginny Marvin | Oct 1, 2019 at 1:38 pm ET

Microsoft acquires e-commerce advertising vendor PromoteIQ

The sponsored products platform will be a division of Microsoft...

Jennifer Cannon | Aug 5, 2019 at 2:09 pm ET

Litmus adds integrations with cloud solutions, enhances privacy

Integrations with some of the top cloud solutions are now available to Litmus...

Jennifer Cannon | Jul 24, 2019 at 12:27 pm ET

Impartner launches a partner relationship management solution for Microsoft Dynamics 365

The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance....

Jennifer Cannon | May 2, 2019 at 3:18 pm ET

Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...

Pamela Parker | Mar 28, 2019 at 1:49 pm ET

Adobe, Microsoft, SAP shed more light on Open Data Initiative

More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner...

Ginny Marvin | Mar 27, 2019 at 2:50 pm ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’

Announcement part of a number of AI-related innovations announced today....

Greg Sterling | Nov 14, 2018 at 10:29 am ET

LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration

After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....

Amy Gesenhues | Aug 15, 2018 at 9:00 am ET

Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project

The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online...

Amy Gesenhues | Jul 20, 2018 at 2:43 pm ET

Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17

CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off...

Amy Gesenhues | Jul 20, 2018 at 12:47 pm ET

Microsoft demonstrates ethical leadership in calling for regulation of facial recognition

Microsoft is out in front of its major tech company peers on this one....

Greg Sterling | Jul 16, 2018 at 5:25 pm ET

LiveRamp brings its search targeting to Bing Ads

A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...

Barry Levine | Jun 14, 2018 at 3:25 pm ET

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...

Barry Levine | Apr 18, 2018 at 3:41 pm ET
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