Mobile Marketing & Martech
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans....
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more...
Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a...
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent...
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...