Mobile Marketing & Martech
Swrve’s new platform enables ‘payload’ targeting and triggering
The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send...
ironSource releases new platform to track playable ads’ metrics
Called the In-Ad Data Platform, it is designed to capture the choices users make inside these...
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...
WildFire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile...
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater location...
If you use mobile location data, it’s time for a mid-course correction
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back...
Neura and In Loco are launching new efforts to tap the real world for targeting
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Geotargeting bottom feeders threaten entire data ecosystem
NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys....
Why your media decisions matter for campaign location attribution
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a...
Quantcast, Smaato release tools in support of the IAB Framework for GDPR
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a...
Urban Airship adds first marketing platform support for the new Google Pay tickets and passes
The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by...
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second...
Three AI marketing trends for brick-and-mortar retailers
It won't be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming...
Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR...
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Using mobile location data to improve bank marketing results: A how-to guide
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers....
