Mobile Marketing & Martech
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Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR...
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Using mobile location data to improve bank marketing results: A how-to guide
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers....
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Marketers, here’s how to understand what’s really behind your mobile ad visits metric
Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your...
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Eight-five percent of the marketers surveyed also indicated that they will increase their video investments across every...
Adobe Target gets some new tools for mobile marketing
A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app...
Ogury launches Active Insights, a competitor intelligence solution for app marketers
The mobile data company says it has created the "first complete app ecosystem intelligence...
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
PacketZoom to bundle Amazon CloudFront with its mobile app acceleration tools
The mobile solutions company says it is the only complete, end-to-end mobile CDN in the...
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have...
Urban Airship adds predictive engagement, email & SMS
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing...
With push notifications, there’s always room for improvement
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin...
How AI and CLV help app marketers drive business growth
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the...
Taplytics brings the quality of an in-store experience to mobile
The cloud company says that "magical" mobile experiences will drive higher...
‘Alexa: How will voice impact my mobile marketing?’
Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
Branch rolls out a new ‘people-based’ attribution engine
The company says that most marketers don't know how broken mobile attribution really...
Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority....
