Mobile Marketing & Martech
MarTech Today’s “Enterprise Call Analytics Platforms” — updated for 2019!
Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product...
Could hands-free smartphones change how consumers interact with brands?
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital...
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans....
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more...