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Mobile Marketing & Martech

Marsbot is Foursquare for AirPods

Its augmented reality for your...

Greg Sterling | Oct 26, 2020 at 10:02 am ET

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking

With the right incentives, iOS users might be willing to share...

Greg Sterling | Sep 14, 2020 at 11:59 am ET

Report: Insights-led engagement for the mobile-first consumer

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the...

Sponsored Content: MoEngage | Aug 26, 2020 at 7:30 am ET

 

Foursquare becomes first company to receive MRC location-data accreditation

New certification will soon become a must-have third party...

Greg Sterling | Aug 24, 2020 at 10:19 am ET

Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels

Early adopter has already experienced 50% increase in...

Rodric Bradford | Jul 22, 2020 at 10:08 am ET

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite...

Greg Sterling | Jun 11, 2020 at 11:21 am ET

MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 16, 2020 at 12:00 pm ET

Location data providers showcase real-world analytics tools during COVID-19

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location...

Greg Sterling | Apr 15, 2020 at 3:17 pm ET

MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 7, 2020 at 12:40 pm ET

9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET

MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution

A quick round up of the latest marketing technology news and...

Jennifer Cannon | Mar 20, 2020 at 1:55 pm ET

Valimail to offer free DMARC monitoring solution to domain owners

DMARC is a required industry-standard for brands that want to implement the new BIMI...

Jennifer Cannon | Feb 28, 2020 at 11:50 am ET

Uber’s new digital OOH unit brings location-targeted ads to car-top screens

Suddenly, the market for programmatic taxi-top advertising is accelerating....

Greg Sterling | Feb 27, 2020 at 3:12 pm ET

Beyond the cookie: What’s next for attribution?

Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....

Greg Sterling | Feb 17, 2020 at 8:12 am ET

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you...

Amy Gesenhues | Feb 12, 2020 at 9:02 am ET

Facebook buys AR startup building a 1:1 digital map of the physical world

The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...

Greg Sterling | Feb 10, 2020 at 3:14 pm ET

Will location data rise as cookies crumble?

Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....

Greg Sterling | Jan 16, 2020 at 9:00 am ET

Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

The ads will appear on POPSUGAR with plans to extend across the companies other media...

Amy Gesenhues | Jan 10, 2020 at 2:55 pm ET

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...

Greg Sterling | Jan 9, 2020 at 1:46 pm ET

What you need to know about mobile engagement in 2020

Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing...

Len Shneyder | Jan 3, 2020 at 10:38 am ET
  • Previous Articles »
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