Mobile Marketing & Martech
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ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at...
Location data company inMarket offers ‘Audiences’ for programmatic marketplace
Rather than becoming a commodity, the company argues media buyers are increasingly looking for premium sources of location data....
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond...
PlaceIQ and IRI partnership combines location and purchase data for customer insights
The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior....
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
Here’s why marketers should not ignore this Supreme Court case
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court...
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company....
Startup Acquired launches new platform for managing mobile app install campaigns
The company says this is the first to ‘allow advertisers to act where their data...
Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and...
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and...
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new...
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end...
AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding...
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media...
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad...
StepsAway launches in-store, WiFi-based marketing for retailers
Offering provides in-store analytics and personalized promotional capabilities....
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and...
Google aims for broader AMP Ads adoption across mobile web
The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer...
Google Actions are now available to smartphone app developers
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to...
