Native Advertising & Martech
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Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best...
This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
AirFox is also developing the same platform as a way to automate...
Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory...
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline....
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
The companies say theirs is the first dynamic content optimization solution for native...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes...
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store...
NinthDecimal adds native ads to its location-based repertoire
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and...
Adblade adds self-service RTB to its WordPress plugin
Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and...
Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks
The new service aims to enable speed, security and higher revenue for ad-supported mobile and desktop content....
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad...
Going beyond ‘right consumer, right time, right place’
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right...
Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic
Adelphic customers will have programmatic access to in-feed inventory on the Sharethrough...
IAB introduces new standard to support adoption of dynamic ad creative
New schema is designed to make dynamic ad creative widely accessible and improve ad relevancy and...
Taboola buys video advertising firm ConvertMedia
The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native...
