Native Advertising & Martech
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....
SourceMedia moves into dynamic native ads
The publisher is launching three types of native ads designed to move a B2B buyer along the buying...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising...
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
Advertisers can glean behavioral data based on the choices users make when engaging with the ads....
Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best...
This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
AirFox is also developing the same platform as a way to automate...
Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory...
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline....
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
The companies say theirs is the first dynamic content optimization solution for native...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes...
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store...