Native Advertising & Martech
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Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes...
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store...
NinthDecimal adds native ads to its location-based repertoire
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and...
Adblade adds self-service RTB to its WordPress plugin
Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and...
Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks
The new service aims to enable speed, security and higher revenue for ad-supported mobile and desktop content....
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
The company says this is the first free viewability report by an ad...
Going beyond ‘right consumer, right time, right place’
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right...
Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic
Adelphic customers will have programmatic access to in-feed inventory on the Sharethrough...
IAB introduces new standard to support adoption of dynamic ad creative
New schema is designed to make dynamic ad creative widely accessible and improve ad relevancy and...
Taboola buys video advertising firm ConvertMedia
The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native...
Under Bezos, The Washington Post is making its ads “all about users-first”
Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other...
Ad tech evolution continues with Avid Media’s new DSP for content
And supply-side platform PubMatic expands with a private marketplace for guaranteed...
Taboola teams with AppNexus to sell native placements programmatically
The deal opens up Taboola's native ad inventory to programmatic buyers using the AppNexus...
News360 adds native ads to its free publisher analytics
The news discovery platform says the ads can be targeted toward a million+ different interests among site and app...
Google counters header bidding with exchange bidding for Dynamic Allocation
The tech giant is also opening up its First Look beta to all...
Taboola will now be packaged with Disqus
The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting...
Startup Immersv launches VR ad-only platform that it says is the most complete
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB...
DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP under IAB standard
The announcement means that programmatic implementation of native ads has taken another step...
Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and...
