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Native Advertising & Martech

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

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Podcorn launches self-serve podcast advertising platform

The platform uses machine learning to connect advertisers to relevant...

Amy Gesenhues | Dec 3, 2019 at 1:09 pm ET

Eyelevel.ai launches contextual ad platform for chatbots

Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...

Barry Levine | Feb 21, 2019 at 4:51 pm ET

5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...

Sponsored Content: Outbrain | May 29, 2018 at 7:30 am ET

 

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second...

Barry Levine | May 8, 2018 at 9:06 am ET

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...

Barry Levine | Apr 5, 2018 at 4:50 pm ET

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....

Ginny Marvin | Mar 22, 2018 at 2:46 pm ET

SourceMedia moves into dynamic native ads

The publisher is launching three types of native ads designed to move a B2B buyer along the buying...

Barry Levine | Mar 7, 2018 at 4:38 pm ET

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Sponsored Content: Amplero | Feb 20, 2018 at 7:30 am ET

Quora adds more contextual & behavioral ad-targeting options

The platform is steadily enhancing its advertising...

Ginny Marvin | Feb 7, 2018 at 8:30 am ET

ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

Advertisers can glean behavioral data based on the choices users make when engaging with the ads....

Ginny Marvin | Nov 29, 2017 at 3:30 pm ET

Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best...

Ginny Marvin | Oct 18, 2017 at 9:50 am ET

This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users

AirFox is also developing the same platform as a way to automate...

Barry Levine | Oct 10, 2017 at 3:36 pm ET

Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science

MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory...

Tim Peterson | Aug 31, 2017 at 9:00 am ET

Outbrain scoops up native advertising DSP Zemanta

The two companies are looking to scale programmatic native...

Ginny Marvin | Jul 26, 2017 at 11:05 am ET

Watson helps AdYouLike screen content for native ads

The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...

Barry Levine | Jul 14, 2017 at 12:29 pm ET

Report: Native ad buying surges 74%, programmatic slips 12%

Brand safety concerns are seen as cause of programmatic decline....

Greg Sterling | Jul 13, 2017 at 3:24 pm ET

CommuteStream now offers native ads for dozens of transit apps around the US

The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond...

Barry Levine | Jul 12, 2017 at 1:20 pm ET

IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...

Ginny Marvin | Jul 6, 2017 at 10:00 am ET

Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership

The companies say theirs is the first dynamic content optimization solution for native...

Ginny Marvin | Jun 29, 2017 at 10:58 am ET

Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...

Ginny Marvin | Jun 8, 2017 at 1:03 pm ET
  • Previous Articles »

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