A-Post to Marketing Land
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Are CMOs too optimistic about 2021?
A new report from Gartner finds marketers playing the glad game—unlike the rest of the...
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple...
Free software solutions for Black-founded SMBs
Five martech vendors offer free tech to Black...
ABM is more relevant than ever in the time of COVID
Demandbase and Triblio CEOs discuss COVID and their recent big corporate...
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey...
Taboola amplifies Bombas 2020 Pride Collection
Taboola Feed drives content to premium...
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...
New digital identity strategies needed … now
Innovative digital identity strategies are needed to increase customer engagement, generate revenue, and maintain high privacy standards....
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only...
Demandbase buys Engagio, adding heft to its ABM platform
Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B...
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...