A-Post to Marketing Land
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing...
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform....
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home...
Record growth in online shopping over the holiday weekend
UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential...
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM....
Understanding data flow is key to uncovering leaks and distortions in your martech stack
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it...
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay...
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform....
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance...
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities....
Hacking the virtual event stack
There's no one-size-fits-all when it comes to a virtual event tech...
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for...
Finding value through negotiation with martech vendors
Experienced leadership with hands on marketing operations experience matters....
In-video engagement as an alternative to ads
How to activate engagement within the video-viewing...
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns....
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success....
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio...
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not...