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A-Post to Marketing Land

Sitecore makes its CDP move

Acquisitions of Boxever and Four51 come two months after a big funding...

Kim Davis | Mar 3, 2021 at 2:00 pm ET

Leaning on loyalty, Chipotle orchestrates engagement across channels

The quick service chain hits 20 million rewards customers, opens...

Chris Wood | Mar 3, 2021 at 6:57 am ET

Synthetic data: More than just make-believe

Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for...

William Terdoslavich | Mar 1, 2021 at 2:20 pm ET

 

New tools for Pinterest creators

How the visual discovery platform is rethinking stories and...

Chris Wood | Feb 26, 2021 at 11:12 am ET

Sharing The Trade Desk’s Unified ID will not end adtech disruption

The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...

Kim Davis | Feb 24, 2021 at 9:24 am ET

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling...

Meg Ryan | Feb 23, 2021 at 12:00 pm ET

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...

Meg Ryan | Feb 19, 2021 at 12:00 pm ET

How messaging channels are surging and becoming critical to marketing success

More customers are using messaging channels to engage with brands and make purchases, new data...

Chris Wood | Feb 19, 2021 at 10:18 am ET

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing...

Kim Davis | Feb 18, 2021 at 12:18 pm ET

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile...

Stacey Ackerman | Feb 18, 2021 at 7:15 am ET

LiveRamp pushes ahead with alternative to third-party cookies

Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...

Kim Davis | Feb 16, 2021 at 1:35 pm ET

4 disruptive, uncomfortable, yet inevitable martech trends

From CRM shifts to a database-less future for marketing automation, there could be some major changes...

Darrell Alfonso | Feb 11, 2021 at 9:29 am ET

How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from...

William Terdoslavich | Feb 10, 2021 at 7:00 am ET

Tapad seeks to make cookieless IDs interoperable

Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice...

Kim Davis | Feb 9, 2021 at 11:13 am ET

Does Google’s FLoC alternative to third-party cookies make sense?

If the battery of addressability alternatives becomes too confusing, will contextual advertising...

Kim Davis | Feb 8, 2021 at 3:39 pm ET

Call analytics platforms expand their utility

Advances in machine learning are enabling call analytics platforms to do more than ever before....

Karen Burka | Feb 5, 2021 at 6:03 pm ET

ON24 shares surge on first day of trading

ON24 asks the market to bet on the continued value of virtual...

Kim Davis | Feb 3, 2021 at 1:27 pm ET

Please don’t fill new channels with bad creative

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...

Chris Wood | Feb 2, 2021 at 11:18 am ET

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question...

Henry Powderly | Feb 1, 2021 at 8:45 am ET

Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really...

Kim Davis | Jan 29, 2021 at 2:34 pm ET
  • Previous Articles »
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