A-Post to Marketing Land
Nielsen links up with J.D. Power to create a new Auto Cloud
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and...
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
T-Mobile whips out a new secret weapon for customer service: Humans
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots....
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and...
Survey: People fear loss of personal data more than having their cars stolen
In an earlier survey, people valued their data at only $250....
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Digitas report: Brand loyalty is at risk with voice-based purchases
The problem, says the marketing agency, is that most users will buy the first option presented by a voice...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...
Blippar unveils indoor visual positioning system to anchor AR
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...
Earned media platform Cision adds image tracking with ShareIQ purchase
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly...
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
About 81 percent of visitors say yes to every consent choice, according to this consent management...
CDPs: Why now?
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been...
Marketing analytics platform CaliberMind launches ABM Converter
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time...
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...
