A-Post to Marketing Land
Soapbox: The death of cookies will bring new life to advertising
We must create personalized experiences to demonstrate real value that is focused on the consumer’s...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
We need you … to help us crowdsource the martech landscape supergraphic
We're opening it up to the whole martech community to add, edit or delete companies from the...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies....
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating companies....
Please Take Our 3-minute Martech Upgrade Survey
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade...
The MarTech Minute: Google’s updates Google Fusion Table users, Adobe Target rolls out extensive upgrades
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
Impartner launches a partner relationship management solution for Microsoft Dynamics 365
The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24....
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit...