A-Post to Marketing Land
IAS, DoubleVerify release YouTube brand safety solutions
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content....
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to...
Branch launches cross-channel cohort analysis for app marketers
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive...
Jivox adds visual journey maps, site content to its resume
Marketers can use the tools to coordinate site and email messages around ad...
HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a...
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and...
Firefly adds mobile device-like targeting to ads on car rooftops
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block....
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...
Bombora platform tracks the online content that gets people to buy
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Dangerous misconceptions about data breaches
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of...
IAB Tech Lab issues revised ads.txt for apps
The spec for app-ads.txt brings ad inventory verification to...
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in...
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for...
For many marketers, platform integration is a ‘must have’ for new tools
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce,...
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the...