A-Post to Marketing Land
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
Impartner launches a partner relationship management solution for Microsoft Dynamics 365
The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24....
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
3 methods to test your email segmentation and increase conversions
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
Marketing technology grabs 29 percent of 2018 CMO budgets, survey says
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend...