A-Post to Marketing Land
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream...
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other...
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that...
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market...
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing...
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with...
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than...
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual...
A guide to visual storytelling
In the first part of a two-part story, we look at the importance of visual story-telling in challenging...
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM...
Ads aren’t addressing climate change
CreativeX releases an analysis of over a quarter of a million ads in time for Earth...
HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps...
Driving customer adoption of clean energy-as-a-service
How CleanChoice Energy is using Braze to drive experiences that promote clean energy...
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of...
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an...
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing...
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one...