A-Post to Marketing Land
Singular can now track ROI across channels, with deterministic attribution
Its new solution extends the intelligence platform’s ability to see customer journeys across...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Brightcove to buy Ooyala’s online video platform for $15 million
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app development....
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV...
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Teemo says that transparency gives consumers a sense of control and they respond positively as a result....
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore...
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent...
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...