A-Post to Marketing Land
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall...
Taboola adopts pre-bid brand safety technology
A partnership with IAS aims to offer brand safety at...
Affinity Answers helps brands talk to fans
Today it rebrands its AudiencePlanner tool as...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
Women in tech report continuing discrimination and harassment
Women of color face more...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile...
Virtual Events Part 3: Choosing the right martech
All-in-one platform or build-your-own stack? You have to choose. Here's how to get...
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are...
Should marketers worry about a single source of truth?
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email...
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly...
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us...
Episerver acquires Optimizely
This is Episerver's third major acquisition since being acquired itself by Insight Partners in...
Epsilon launches brand consideration metrics at individual level
Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the...
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics...
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...
Watch the replay: MarTech Live kicks off first season with focus on how marketing technologists work
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up...