A-Post to Marketing Land
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and...
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
How messaging channels are surging and becoming critical to marketing success
More customers are using messaging channels to engage with brands and make purchases, new data...
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing...
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile...
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...
4 disruptive, uncomfortable, yet inevitable martech trends
From CRM shifts to a database-less future for marketing automation, there could be some major changes...
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from...
Tapad seeks to make cookieless IDs interoperable
Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice...
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising...
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before....
ON24 shares surge on first day of trading
ON24 asks the market to bet on the continued value of virtual...
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really...
Episerver rebrands as Optimizely
The digital experience vendor takes on the name of one its recent...
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...
What is marketing ops?
We know it when we see it, but can we define...