• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home

A-Post to Marketing Land

MarTech: Chasing the changing customer

Marketers and customers are locked in a continuum of ongoing...

Chris Wood | Mar 16, 2021 at 11:50 am ET

ABM is not a replacement for your demand strategy

ABM is a critical tool, but it's not necessarily the whole...

Scott Vaughan | Mar 12, 2021 at 7:00 am ET

The pandemic campaign from the Ad Council gets a boost from Watson AI

IBM Watson's AI is powering and optimizing the...

Chris Wood | Mar 10, 2021 at 5:12 pm ET

 

Oracle NetSuite to shutter Bronto

Are smaller marketing automation providers doomed to...

Kim Davis | Mar 10, 2021 at 11:57 am ET

IAB Tech Lab unveils proposed privacy standards

Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of...

Kim Davis | Mar 9, 2021 at 10:24 am ET

How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious...

Joe Stanganelli | Mar 8, 2021 at 12:59 pm ET

How a podcast can add value to your marketing

If you're betting big on webinars or podcasts, make sure you can add value...

Ryan Phelan | Mar 5, 2021 at 10:51 am ET

Taco Bell owner buys AI-based marketing platform

With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based...

Chris Wood | Mar 4, 2021 at 12:06 pm ET

Finding positive energy for business transformation

If you distill most approaches to their essence, they boil down to those two things: communication and...

Mark Berns | Mar 4, 2021 at 9:00 am ET

Sitecore makes its CDP move

Acquisitions of Boxever and Four51 come two months after a big funding...

Kim Davis | Mar 3, 2021 at 2:00 pm ET

Leaning on loyalty, Chipotle orchestrates engagement across channels

The quick service chain hits 20 million rewards customers, opens...

Chris Wood | Mar 3, 2021 at 6:57 am ET

Synthetic data: More than just make-believe

Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for...

William Terdoslavich | Mar 1, 2021 at 2:20 pm ET

New tools for Pinterest creators

How the visual discovery platform is rethinking stories and...

Chris Wood | Feb 26, 2021 at 11:12 am ET

Sharing The Trade Desk’s Unified ID will not end adtech disruption

The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...

Kim Davis | Feb 24, 2021 at 9:24 am ET

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling...

Meg Ryan | Feb 23, 2021 at 12:00 pm ET

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...

Meg Ryan | Feb 19, 2021 at 12:00 pm ET

How messaging channels are surging and becoming critical to marketing success

More customers are using messaging channels to engage with brands and make purchases, new data...

Chris Wood | Feb 19, 2021 at 10:18 am ET

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing...

Kim Davis | Feb 18, 2021 at 12:18 pm ET

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile...

Stacey Ackerman | Feb 18, 2021 at 7:15 am ET

LiveRamp pushes ahead with alternative to third-party cookies

Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...

Kim Davis | Feb 16, 2021 at 1:35 pm ET
  • « Newer Articles
  • Previous Articles »
Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.