A-Post to Marketing Land
MarTech: Chasing the changing customer
Marketers and customers are locked in a continuum of ongoing...
ABM is not a replacement for your demand strategy
ABM is a critical tool, but it's not necessarily the whole...
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the...
Oracle NetSuite to shutter Bronto
Are smaller marketing automation providers doomed to...
IAB Tech Lab unveils proposed privacy standards
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of...
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious...
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value...
Taco Bell owner buys AI-based marketing platform
With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based...
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and...
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding...
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens...
Synthetic data: More than just make-believe
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for...
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and...
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
How messaging channels are surging and becoming critical to marketing success
More customers are using messaging channels to engage with brands and make purchases, new data...
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing...
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile...
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...