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A-Post to Marketing Land

Sitecore announces headless CMS offering

Experience Edge offers hybrid headless...

Kim Davis | Dec 9, 2020 at 12:08 pm ET

CabinetM launches LibraryM, a martech resource

The martech management platform adds an information and research...

Kim Davis | Dec 9, 2020 at 9:45 am ET

DOOH industry moves to standardize ad inventory

The wide variety of screens and venues cries out for a consistent digital out-of-home...

Kim Davis | Dec 8, 2020 at 9:48 am ET

 

Reasons why not to buy a shiny new thing

Before you take the plunge, really think about if you can actually enable the new tech to its full...

Steve Petersen | Dec 7, 2020 at 8:00 am ET

How one CRM platform is helping drive the revenue cycle

The state of CRM through the eyes of...

Rodric Bradford | Dec 3, 2020 at 3:10 pm ET

Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie...

Kim Davis | Dec 3, 2020 at 11:18 am ET

How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing...

Rodric Bradford | Dec 2, 2020 at 12:41 pm ET

Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform....

Kim Davis | Dec 1, 2020 at 4:13 pm ET

1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home...

Rodric Bradford | Dec 1, 2020 at 10:19 am ET

Record growth in online shopping over the holiday weekend

UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...

Kim Davis | Nov 30, 2020 at 11:21 am ET

How consumers can earn money from their data

Catching up with Killi, an app with every consumer on the planet as a potential...

Kim Davis | Nov 25, 2020 at 1:23 pm ET

The outlook for CRM in a COVID and post-COVID world

The first part of our look at the state of CRM....

Rodric Bradford | Nov 25, 2020 at 11:46 am ET

Understanding data flow is key to uncovering leaks and distortions in your martech stack

In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it...

Steve Petersen | Nov 25, 2020 at 8:00 am ET

Trying to market during this uncertain holiday season? Stay focused on the job in front of you

What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay...

Ryan Phelan | Nov 24, 2020 at 8:00 am ET

Repurposing an internal digital ad solution for client use

Internal data sources serve as the foundation for a new external platform....

Rodric Bradford | Nov 23, 2020 at 2:18 pm ET

Is your transformation strategy really a strategy?

As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance...

Mark Berns | Nov 23, 2020 at 1:11 pm ET

HubSpot and Howard University partner for Center of Digital Business

Partnership covers both students and faculty for experiential learning and research opportunities....

Rodric Bradford | Nov 23, 2020 at 10:06 am ET

Hacking the virtual event stack

There's no one-size-fits-all when it comes to a virtual event tech...

Rodric Bradford | Nov 19, 2020 at 3:31 pm ET

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for...

Kim Davis | Nov 19, 2020 at 3:17 pm ET

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters....

Rodric Bradford | Nov 18, 2020 at 10:57 am ET
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