A-Post to Marketing Land
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive...
Zendesk responds to global CX pressures
Customers needs and expectations are spiking as Zendesk releases Enterprise...
Marketing data and analytics were always important, but now more than ever
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital...
How to improve workflow with Kanban
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete...
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual...
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...
Adobe hints at coming changes to Marketo Engage as survey highlights human connections
Human connections at scale is the holy grail driving Marketo's product...
How the Washington Post’s digital platform has evolved into a DX machine
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built...
How two martech companies are taking on the cookieless world
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...
The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that...
How the banking and financial services industries have turned digital
New kinds of services and platforms are helping banks with digital...
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to...
Agency commits to equality in influencer marketing
And sets itself measurable...
Release Notes: Intercom brings new features to the customer conversation
Building engagement through conversational...
How the auto sales industry is transforming into digital dealerships
Bringing the car-buying experience into the 21st...
Release Notes: Neustar launches Fabrick
Stitching together metrics for a post-cookie...
This week in martech
News from Terminus, Macy's, Drift, Forrester and...
15 seconds of engagement as a simple content metric
inPowered is helping brands target engaged...
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove...