A-Post to Marketing Land
Using martech role types to build and maintain teams
Scott Brinker's role categorization can aid team building and...
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for...
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless...
CabinetM launches LibraryM, a martech resource
The martech management platform adds an information and research...
DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home...
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full...
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of...
Using AI to replace cookies with context
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie...
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing...
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform....
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home...
Record growth in online shopping over the holiday weekend
UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential...
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM....
Understanding data flow is key to uncovering leaks and distortions in your martech stack
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it...
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay...
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform....
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance...
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities....
Hacking the virtual event stack
There's no one-size-fits-all when it comes to a virtual event tech...