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What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this...
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights....
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?...
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the...
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions...
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this...
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?...
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group....
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients...
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a...
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy...
Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing...
Please Take Our 3-minute Martech Upgrade Survey
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade...