A-Post to Search Engine Land
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual...
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one...
Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive...
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes...
How Resident is extending its D2C success to offline retail
The home goods brand is combining product innovation with data-driven marketing to build on its D2C...
Optimizing for TikTok with challenges and influencers
Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share...
Take the Martech Replacement Survey
A lot has changed over the last year, but how has that affected the martech...
Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing...
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer...
MarTech is hiring an editor to join the team
We’re specifically looking for an experienced journalist with either past experience on the beat or a deep curiosity for covering this...
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious...
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens...
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing...
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...