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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of...
Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and...
LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met....
NinthDecimal announces ‘website to store’ offline attribution capability
Study released with launch offers insights that show nuances in consumer behavior based on device usage and how a customer comes to a website....
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider...
Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, will combine local marketing automation software with print, offline...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
How Pinterest is teaching its computers to see
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already,...
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption...
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and...
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation...
Moz Local now provides data from Google My Business
The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects...
