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Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and...
LinkedIn Sales Navigator adds features to streamline workflows
Faster lead imports to Salesforce, new alert notifications and search features are among the...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
LinkedIn adds Data Validation to Sales Navigator
In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
Marketing Cloud Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data...
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the...
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue...