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Salesforce

Salesforce

Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform....

Kim Davis | Dec 1, 2020 at 4:13 pm ET

Salesforce reinvents its flagship conference as Dreamforce To You

Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's...

Kim Davis | Oct 22, 2020 at 8:01 am ET

Salesforce makes latest move in CDP race

360 Audiences, Salesforce's CDP, is finally set to launch this...

Kim Davis | Oct 8, 2020 at 12:07 pm ET

 

Release Notes: Salesforce announces innovations for uncertain times

The latest enhancements to the suite respond to the current business...

Kim Davis | Jul 16, 2020 at 4:05 pm ET

Sales tech gets a second look as sales enablement moves to the marketing org

Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...

Amy Gesenhues | Jun 8, 2020 at 3:02 pm ET

MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 22, 2020 at 9:23 am ET

Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...

Amy Gesenhues | May 20, 2020 at 3:02 pm ET

MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 8, 2020 at 4:55 pm ET

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....

Amy Gesenhues | Mar 31, 2020 at 3:15 pm ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:48 pm ET

MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 18, 2020 at 1:46 pm ET

LinkedIn Sales Navigator adds features to streamline workflows

Faster lead imports to Salesforce, new alert notifications and search features are among the...

Amy Gesenhues | Feb 12, 2020 at 11:11 am ET

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...

Amy Gesenhues | Feb 4, 2020 at 12:37 pm ET

Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce Order Management aims to offer a single view of fulfillment and customer support...

Amy Gesenhues | Jan 13, 2020 at 1:00 pm ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...

Amy Gesenhues | Dec 31, 2019 at 10:21 am ET

Salesforce reports 33% YoY growth in third-quarter results

Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...

Jennifer Cannon | Dec 5, 2019 at 3:37 pm ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:23 pm ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Nov 22, 2019 at 11:35 am ET

Saleforce 360 Truth designed to deliver a connected, continuous customer experience

The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...

Amy Gesenhues | Nov 19, 2019 at 2:08 pm ET

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...

Jennifer Cannon | Nov 14, 2019 at 10:30 am ET
  • Previous Articles »
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