Salesforce
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for...
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their...
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first...
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for...
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground....
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for...
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to...
Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...