Salesforce
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Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and...
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
Salesforce’s Einstein adds velocity to its Sales Cloud
The CRM-based company boosts features to help salespeople close deals -- including on-board predictive...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the...
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for...
Salesforce moves beyond first-party data with Krux integration
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management...
Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new...
Salesforce buys DMP Krux
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and...
Salesforce launches its Commerce Cloud
The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as...
With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will...
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud...
Salesforce boosts its Wave Analytics Cloud with new applications
The updates, from the company and ISVs, increase the utility of data from Salesforce and external...
