Salesforce
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
Salesforce invests in email capabilities with new Content Block SDK for email marketing
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest...
Salesforce buys MuleSoft and adds an Integration Cloud
The $6.5 billion acquisition means that the CRM is now firmly in the business of...
New report: Correlation between high-performing retailers & higher investment in consumer data
Salesforce and Deloitte's report says retailers without strong data management strategies will be left...
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics...
Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing...
Madison Logic becomes bidirectional with marketing automation by integrating with Marketo
The move follows Madison Logic’s recent integration with Salesforce’s...
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner...
Getting to know you: Salesforce integration helps marketers map a customer’s journey
Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive...
More than mobile: Martech insights from Black Friday & Cyber Monday
Coming off of record sales and engagement, what can marketers do even better next...
Location intelligence being integrated into major marketing and analytics platforms
CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline...
Salesforce unveils ‘my’ versions of its AI-based platform tools
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning...
3 ABM themes to expect at Dreamforce 2017
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer...
