Search Marketing (SEO / SEM) & Martech
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8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson...
How Pinterest is teaching its computers to see
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
Call for entries: The 2017 Search Engine Land Awards
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started...
Machine learning & neural networks: The real future of SEO
Columnist Benjamin Spiegel takes a look at how machine learning and technologies like TensorFlow will change the way we think about...
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...
How to add schema markup to your site using Google Tag Manager
Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken...
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...
6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site?...
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Bing has a chatbot answering local search questions
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle...
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and...
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation...
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes...
