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Search Marketing (SEO / SEM) & Martech

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Four ways to remain productive when the AdWords interface changes

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...

Sponsored Content: Optmyzr | Apr 3, 2018 at 7:30 am ET

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...

Sponsored Content: Cloudinary | Mar 28, 2018 at 7:30 am ET

5 conversion boosters to optimize your PPC campaigns

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...

Sponsored Content: Acquisio | Mar 12, 2018 at 7:30 am ET

Quora adds more contextual & behavioral ad-targeting options

The platform is steadily enhancing its advertising...

Ginny Marvin | Feb 7, 2018 at 8:30 am ET

4 ways to get more out of Bing Ads

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...

Sponsored Content: Optmyzr | Feb 6, 2018 at 7:30 am ET

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...

Sponsored Content: Optmyzr | Jan 31, 2018 at 7:30 am ET

How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...

Sponsored Content: Awario | Jan 30, 2018 at 7:30 am ET

Publishers turn to ads, search following Facebook’s News Feed change

Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...

Tim Peterson | Jan 26, 2018 at 2:16 pm ET

It’s 2018. Are your Google Shopping campaigns ready?

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...

Sponsored Content: Sales&Orders | Jan 22, 2018 at 7:30 am ET

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

Sponsored Content: SEO PowerSuite | Nov 14, 2017 at 7:30 am ET

How emerging technologies will affect your business in 2018

Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing...

Tom Kuhr | Oct 27, 2017 at 9:51 am ET

A bigger Bing for your buck

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads...

Sponsored Content: CallTrackingMetrics | Oct 24, 2017 at 9:00 am ET

Apocalypse for online search? Here’s how marketers can thrive

  When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...

Sponsored Content: Criteo | Oct 17, 2017 at 8:31 am ET

How to use AI for link building and improve your search rankings

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider...

Kevin Rowe | Sep 22, 2017 at 12:13 pm ET

8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...

Sponsored Content: SEO PowerSuite | Jul 11, 2017 at 7:36 am ET

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...

Sponsored Content: NinjaCat | Jun 27, 2017 at 7:35 am ET

Branch offers first deep-linking from ads on AMP pages to app content

The deep-linking provider is out with ads for AMP that can link directly to specific content in...

Barry Levine | Jun 26, 2017 at 9:29 am ET

An introduction to conversational commerce and bots

Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson...

Christi Olson | Jun 22, 2017 at 9:30 am ET

How Pinterest is teaching its computers to see

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...

Tim Peterson | Jun 13, 2017 at 10:00 am ET

LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...

Barry Levine | Jun 7, 2017 at 4:15 pm ET
  • Previous Articles »

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