Search Marketing (SEO / SEM) & Martech
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says....
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
The role of SEO in the martech stack: The voice of the customer
As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Understanding the convergence of industry 4.0 and the rise of autonomous vehicles
Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to...
