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Snapchat

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Twitter ad engagement suffers. Snapchat user gains...

Ginny Marvin | Jul 27, 2020 at 10:52 am ET

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...

Taylor Peterson | Mar 12, 2020 at 3:11 pm ET

Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the...

Amy Gesenhues | Oct 28, 2019 at 3:37 pm ET

 

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...

Amy Gesenhues | Sep 12, 2019 at 1:58 pm ET

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...

Amy Gesenhues | Apr 29, 2019 at 10:42 am ET

Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter

Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...

Amy Gesenhues | Feb 6, 2019 at 11:41 am ET

Snapchat’s Lens Creative Partners program helps brands find AR filter creators

Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...

Amy Gesenhues | Nov 19, 2018 at 2:35 pm ET

Snap Inc. Q3 revenue reached new heights, but users keep leaving

The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3....

Amy Gesenhues | Oct 26, 2018 at 3:40 pm ET

Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M

Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the...

Amy Gesenhues | Aug 8, 2018 at 2:22 pm ET

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...

Amy Gesenhues | Jun 13, 2018 at 3:44 pm ET

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter

CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018...

Amy Gesenhues | May 2, 2018 at 1:39 pm ET
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