Snapchat

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...

Amy Gesenhues | Sep 12, 2019 at 1:58 pm ET

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...

Amy Gesenhues | Apr 29, 2019 at 10:42 am ET

Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...

Amy Gesenhues | Feb 6, 2019 at 11:41 am ET

Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...

Amy Gesenhues | Nov 19, 2018 at 2:35 pm ET

The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3....

Amy Gesenhues | Oct 26, 2018 at 3:40 pm ET

Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the...

Amy Gesenhues | Aug 8, 2018 at 2:22 pm ET

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...

Amy Gesenhues | Jun 13, 2018 at 3:44 pm ET

CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018...

Amy Gesenhues | May 2, 2018 at 1:39 pm ET