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Social Media Marketing

Affinity Answers helps brands talk to fans

Today it rebrands its AudiencePlanner tool as...

Kim Davis | Sep 17, 2020 at 11:20 am ET

This week in martech

News from OneCause, SureDone and...

Rodric Bradford | Sep 11, 2020 at 2:45 pm ET

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 10:41 am ET

 

Facebook has a PR problem, not a long-term revenue problem

Many brands rely on Facebook to reach their...

Kim Davis | Jun 30, 2020 at 10:34 am ET

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:12 am ET

Pro Tip: Here’s how you need to work with Influencers on TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to...

Evan Horowitz | Jun 2, 2020 at 1:34 pm ET

MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 22, 2020 at 9:23 am ET

MarTech Minute: LeanData adds ABM analytics, Smartly.io gets new features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 30, 2020 at 12:54 pm ET

MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 29, 2020 at 1:07 pm ET

MarTech Minute: Nintex Workflow Cloud gets RPA bots, Smartly.io opens door to Pinterest ad solution

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 10, 2020 at 12:00 pm ET

Social martech platforms pivot quickly facing COVID-19 crisis

Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social...

Amy Gesenhues | Apr 8, 2020 at 2:50 pm ET

5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...

Digital Marketing Depot | Mar 24, 2020 at 11:00 am ET

9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...

Sponsored Content: SEO PowerSuite | Mar 24, 2020 at 7:30 am ET

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...

Taylor Peterson | Mar 12, 2020 at 3:11 pm ET

The MarTech Minute: Acast Marketplace for podcast ads, Validity buys 250ok, more

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 28, 2020 at 9:10 am ET

The 5 best digital marketing courses for your digital success this year

Give your marketing career a boost with these popular digital marketing training...

Sponsored Content: Careerplay | Feb 26, 2020 at 8:10 am ET

Are Twitter Stories coming? The company buys Stories app developer Chroma Labs

The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social...

Amy Gesenhues | Feb 19, 2020 at 10:16 am ET

Determining the right influencer type for your campaign

Learn about the three types of influencers and how to choose the right one for your target...

Digital Marketing Depot | Feb 13, 2020 at 1:08 pm ET

7 mistakes to avoid when optimizing your Instagram account for SEO

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...

Sponsored Content: Combin | Feb 12, 2020 at 7:30 am ET

GoDaddy buys content creation app Over, plans to integrate features into its product suite

Small businesses use Over to easily create digital...

Amy Gesenhues | Jan 30, 2020 at 12:59 pm ET
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