Social Media Marketing
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....
Snap Inc. Q3 revenue reached new heights, but users keep leaving
The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and...
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...