Social Media Marketing
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalkers, shows an emphasis on long-lasting relationships with a handful of...
Twitter ad revenue up 23% to $791 million in Q4 2018
Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent....
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
Sprout Social scores $40.5 million in latest round of funding
Social media marketing firm says it will use the money to expand its...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....