Social Media Marketing
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What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to...
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just...
LinkedIn’s Website Demographics lets brands analyze site visitors using LinkedIn data
LinkedIn’s web analytics tool reports breaks down sites’ audiences into eight categories, including company, job title, location and...
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around...
Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch
Instagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing...
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages....
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated...
Social media automation: Oxymoron or godsend?
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
Markerly offers white-labeled influencer network
The cloud-based “build-your-own-network” service can be populated with an agency's or brand’s influencers, or Markerly can provide...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
How Pinterest is teaching its computers to see
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated...
Not your father’s billboards: Interactive out-of-home is coming of age
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and...
MomentFeed now offers paid social across Snapchat, Facebook and Instagram at scale
Company uses organic and paid social to drive offline visits for multi-location...
