Social Media Marketing
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Markerly offers white-labeled influencer network
The cloud-based “build-your-own-network” service can be populated with an agency's or brand’s influencers, or Markerly can provide...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
How Pinterest is teaching its computers to see
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated...
Not your father’s billboards: Interactive out-of-home is coming of age
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and...
MomentFeed now offers paid social across Snapchat, Facebook and Instagram at scale
Company uses organic and paid social to drive offline visits for multi-location...
Snapchat rolls out self-serve platform for its vertical video ads
Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product...
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can...
TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
The Auditor -- which TapInfluence says is the first of its kind -- tells brands and influencers in the network whether acknowledgement of...
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing...
Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of...
Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are...
Inside chatbots’ year of growing pains: ‘We’re at an inflection point’
Chatbots in apps like Facebook's Messenger and Kik have struggled to live up to the hype, but that might actually help them...
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching today from startup Post Intelligence, it uses a neural network to build a custom model for each user’s...
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to...
LinkedIn updates Sales Navigator
The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and...
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to...
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette...
Making emotional connections in a digital era
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth...
