Social Media Marketing
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual...
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize...
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
Twitter ad revenue up 23% to $791 million in Q4 2018
Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent....
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
Sprout Social scores $40.5 million in latest round of funding
Social media marketing firm says it will use the money to expand its...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...