Social Media Marketing
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small...
Pro Tip: Here’s how you need to work with Influencers on TikTok
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to...
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and...
MarTech Minute: LeanData adds ABM analytics, Smartly.io gets new features
A quick round up of the latest marketing technology news and...
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and...
MarTech Minute: Nintex Workflow Cloud gets RPA bots, Smartly.io opens door to Pinterest ad solution
A quick round up of the latest marketing technology news and...
Social martech platforms pivot quickly facing COVID-19 crisis
Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...
The MarTech Minute: Acast Marketplace for podcast ads, Validity buys 250ok, more
The marketing technology week in review: A round up of news and announcements you may have...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social...
Determining the right influencer type for your campaign
Learn about the three types of influencers and how to choose the right one for your target...
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...