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Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. ...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...