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Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...
Beyond the relaunch: Evolve your web strategy toward regular iteration
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...
Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your...
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
How a well-oiled marketing operations machine drives business forward
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
Building connections between siloed channels, technologies and teams
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....
How Autodesk overhauled its marketing to align for better performance management
Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges....
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...
Get beyond the algorithm with a data-driven SEO content strategy
Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a...
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and...
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...
It’s time for Plan C: Adjusting your marketing budgets in crisis times
The best disaster plan is one you make before disaster strikes, says Acoustic’s Michael...
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional...
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual...
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals....
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...