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Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...