Sponsored White Papers & Webinars
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
Google and Salesforce integration: bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
[Reminder] Customer data strategies and identity resolution webinar
Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack —...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the...
Protect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly...
You Got The Click! Now What?
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend...
Learn how to navigate Google’s Comparison Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...
7 ways to multiply your conversions
Ask marketers what their goals are, and one of the first things they will say is that they want to deliver a more personalized experience to...
8 ways to leverage GDPR for your agency
The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
Ramp Up Your Amazon Ad Game: 5 tips for success
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92...
Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
