Sponsored White Papers & Webinars
How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
Webinar: 3 Types of Silos Killing Your Marketing Team
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...
The New 5Ps of Marketing
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than...
The B2B Marketer’s Lead Generation Field Guide
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy...
7 inspiring B2B marketing campaigns
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign...
3 types of silos killing your marketing team
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
How identity resolution can help marketers understand the person behind the data
For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the...
How to compete in an omni-channel world
Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social...
4 strategies to drive growth in 2019 with voice
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI,...
How to choose a customer data platform
70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other...
Do more with your data with data orchestration
The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Learn how to engage with customers using AI
You know your customers, right? Sure. You’ve got loads of data to prove it, and that’s a key part of creating great customer experiences....
Digital work crisis — take the survey…
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re...