Sponsored White Papers & Webinars
See how agencies are putting data-driven marketing to work
Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...
4 steps to modernize your workflows for today’s marketing
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
4 Steps to Operationalize Modern Marketing Work
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
How to align e-commerce teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including...
Identity Resolution: Secrets to Success– there’s still time to register!
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of...
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Identity Resolution: Secrets to Success
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
Untangling attribution’s web of confusion–a primer for marketers
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates...
Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your...
What customers expect in the age of AI
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...
Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations...
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
Optimize your content strategy with marketing automation and social media
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...