Sponsored White Papers & Webinars
How to compete in an omni-channel world
Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social...
4 strategies to drive growth in 2019 with voice
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI,...
How to choose a customer data platform
70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other...
Do more with your data with data orchestration
The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Learn how to engage with customers using AI
You know your customers, right? Sure. You’ve got loads of data to prove it, and that’s a key part of creating great customer experiences....
Digital work crisis — take the survey…
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re...
Best practices for tag management and governance
Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important...
5,000+ Martech Tools: What’s a marketer to do?
Did you miss our live webinar — 5000+ Martech Tools: What’s a marketer to do? — featuring Scott Brinker and Anand Thaker? Watch the...
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
Google and Salesforce integration: bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...