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SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...
Content development tips for Account Based Marketing
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it...
How TikTok and Spotify could win through location-based marketing
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar...
Marketers cautiously experimenting with mobile AR
Most marketers have at least a passing familiarity with augmented reality (AR), an interactive experience where real-world objects are...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
Year in Review: Top 10 martech columns of 2018
Here's a roundup of the most read columns from our expert martech contributors this...
Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S....
How MarTech Today is changing to support you better
We’re here to help digital marketers, and we take it very...
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands'...
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and...