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MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM...
This week in martech
News from Snap, Quantcast, Pattern89, Hootsuite and...
Hacking the virtual event stack
There's no one-size-fits-all when it comes to a virtual event tech...
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
This week in martech
News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
This week in martech
News from MarketHire, Narrative, 6sense and...
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office...
This week in martech
News from HubSpot, Act-On, Treasure Data and...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully...
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
This week in martech
News from Wire, Publicis Sapient and TransUnion, plus sessions from...
Building more resources for Blacks in technology
Resources for Blacks in technology continue to...
This week in martech
News from Give Blck, Terminus, IBM and EDO...
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z....
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual...
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....