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Introducing the Periodic Table of Email Optimization and Deliverability

Download our essential guide to getting your message through to the...

Pamela Parker | Sep 16, 2019 at 12:00 pm ET

The MarTech Minute: Google’s updates Google Fusion Table users, Adobe Target rolls out extensive upgrades

MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...

Jennifer Cannon | Sep 13, 2019 at 11:22 am ET

Does your company really need a CDP?

Check out our marketer's guide to CDPs and ask yourself these 9 important questions....

Pamela Parker | Aug 30, 2019 at 2:31 pm ET

SparkPost updates email validation services to improve deliverability rates

The new updates will help senders identify bad email addresses before they result in a hard...

Jennifer Cannon | Aug 27, 2019 at 11:45 am ET

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...

Jennifer Cannon | Aug 23, 2019 at 3:01 pm ET

Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue...

Jennifer Cannon | Aug 23, 2019 at 12:10 pm ET

Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Will give publishers more details on when ad traffic is...

Ginny Marvin | Aug 21, 2019 at 10:00 am ET

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible...

Taylor Peterson | Aug 19, 2019 at 11:59 am ET

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Lauren Donovan | Aug 14, 2019 at 7:00 am ET

Customer Data Platform industry sees continued expansion, record funding

As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the...

Jennifer Cannon | Aug 13, 2019 at 1:34 pm ET

Salesforce enters agreement to acquire ClickSoftware

ClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this...

Jennifer Cannon | Aug 8, 2019 at 1:10 pm ET

Customer Data Platforms vs. Data Management Platforms

What are the differences between data platforms?...

Digital Marketing Depot | Aug 6, 2019 at 1:15 pm ET

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Lauren Donovan | Jul 29, 2019 at 7:00 am ET

Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer...

Garrett Albanese | Jul 9, 2019 at 10:07 am ET

Major marketing cloud vendors enter crowded CDP field

Adobe, Oracle and Salesforce address customer data platform...

Jennifer Cannon | Jun 18, 2019 at 4:57 pm ET

Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers rely completely on big data when making decisions according to Forrester's latest...

Jennifer Cannon | Jun 13, 2019 at 1:40 pm ET

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Katie Jordan | Jun 10, 2019 at 7:00 am ET

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Katie Jordan | Jun 6, 2019 at 7:00 am ET

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Katie Jordan | Jun 4, 2019 at 7:00 am ET

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Katie Jordan | Jun 3, 2019 at 7:00 am ET