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Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for...
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as...
Adobe’s pre-Summit product announcements: Monday’s daily brief
Plus, the spotlight is back on the...
Do you have centralized brand guidelines? Wednesday’s daily brief
Plus, uncovering recurrent CTV ad...
Driving customer adoption of clean energy-as-a-service
How CleanChoice Energy is using Braze to drive experiences that promote clean energy...
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one...
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is looking for other ways to reach...
Most agency professionals don’t believe their company is evolving: Monday’s daily brief
Plus Automotive ads and news from Verizon...
Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing...
Does every CDP do everything?
Cut through the confusion of picking a CDP that delivers...
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data...
Google blocks 3.1 billion ads in a tumultuous 2020
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top...
How to tell stories using data
Actionable data storytelling strategies from Nancy Duarte at...
How consumers relate to brands: Tuesday’s daily brief
Plus a deeper dive into CDPA and the importance of ad...
The Ad Council calls on Watson: Friday’s daily brief
Plus Stirista news and Pinterest...
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the...
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and...
Reaching customers at scale without losing their trust: Wednesday’s daily brief
Plus Vendoo's approach to re-selling and changes to Google's Partner...
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...
Effective agile leadership: Friday’s daily brief
Plus a question about sales ops, and news from Shopify and...