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This week in martech
News from Give Blck, Terminus, IBM and EDO...
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z....
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual...
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
Just announced: The MarTech agenda is live!
Join us online, October 6-8, for a free training experience with marketing technology...
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California...
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change....
Epsilon launches brand consideration metrics at individual level
Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the...
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech...
Consumers want variety as well as relevance
Research from Celtra shows consumers tired of repetitive...
Pure open source development is not the future of martech
But it may have an important supporting role to...
This week in martech
News from Acxiom, LiveRamp, Adobe,...
Stack visualization tools CabinetM, Stacktus combine
The martech management and discovery platforms are...
WEHCO Media hails Blueconic’s orchestration upgrade
A Blueconic customer discusses the...
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges....
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey...
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC...