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Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer...
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform...
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers rely completely on big data when making decisions according to Forrester's latest...
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Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...
Content development tips for Account Based Marketing
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it...
How TikTok and Spotify could win through location-based marketing
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar...
Marketers cautiously experimenting with mobile AR
Most marketers have at least a passing familiarity with augmented reality (AR), an interactive experience where real-world objects are...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
Year in Review: Top 10 martech columns of 2018
Here's a roundup of the most read columns from our expert martech contributors this...