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This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands'...
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and...
MarTech Today: Getting to know the B2B tech buyer, the ‘CMOs at the Wheel” authors & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience...
DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase...
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native...
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
