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Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered....
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....
MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost
A quick round up of the latest marketing technology news and...
The MarTech Minute: Acast Marketplace for podcast ads, Validity buys 250ok, more
The marketing technology week in review: A round up of news and announcements you may have...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...
Build relationships for marketing success at MarTech
Don't miss your chance to meet with and learn from those driving real transformation in their...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
Twitter says ad tech and product updates will improve direct response advertising
The company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4...
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
Unite your organization at MarTech
Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building...
Merkle launches digital advertising solution for retailers to monetize their customer data
New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million
The martech week in review: News and announcements in marketing technology this week that you might have...
How does your organization leverage martech?
Discover the scope of your marketing stack (and promote your business while you're at it) by entering the 2020 Stackie...