CDP: Customer Data Platform

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Does your company really need a CDP?

Check out our marketer's guide to CDPs and ask yourself these 9 important questions....

Pamela Parker | Aug 30, 2019 at 2:31 pm ET

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...

Jennifer Cannon | Aug 23, 2019 at 3:01 pm ET

Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue...

Jennifer Cannon | Aug 23, 2019 at 12:10 pm ET

As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the...

Jennifer Cannon | Aug 13, 2019 at 1:34 pm ET

Adobe, Oracle and Salesforce address customer data platform...

Jennifer Cannon | Jun 18, 2019 at 4:57 pm ET