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CDP: Customer Data Platform

Does every CDP do everything?

Cut through the confusion of picking a CDP that delivers...

Sponsored Content: Redpoint | Mar 25, 2021 at 7:00 am ET

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing...

Kim Davis | Jan 22, 2021 at 10:18 am ET

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

 

How VF Corp made the single customer view a reality

The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...

Sponsored Content: BlueConic | Nov 5, 2020 at 7:30 am ET

WEHCO Media hails Blueconic’s orchestration upgrade

A Blueconic customer discusses the...

Kim Davis | Jul 13, 2020 at 10:22 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing challenges....

Pamela Parker | Jul 9, 2020 at 3:45 pm ET

How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...

Amy Gesenhues | Jun 4, 2020 at 3:08 pm ET

Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...

Amy Gesenhues | May 28, 2020 at 3:27 pm ET

Putting AI to work across your customer data strategy

Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...

Amy Gesenhues | May 26, 2020 at 1:36 pm ET

How Yamaha changed its tune with its digital transformation strategy

The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...

Amy Gesenhues | May 21, 2020 at 3:39 pm ET

Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...

Amy Gesenhues | May 20, 2020 at 3:02 pm ET

In a consumer-driven world, CDPs are essential

As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?...

Amy Gesenhues | May 8, 2020 at 3:57 pm ET

Resolving consumer identity – more important than ever

To build lasting relationships, brands have to accurately recognize the people engaging with...

Sponsored Content: Acxiom | Apr 27, 2020 at 7:30 am ET

MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 24, 2020 at 11:55 am ET

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think

How can you accurately assess your company’s data needs to find the right CDP...

Digital Marketing Depot | Apr 17, 2020 at 2:01 pm ET

MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 17, 2020 at 12:00 pm ET

COVID-19 crisis brings CDP vulnerabilities to the forefront

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...

Amy Gesenhues | Apr 13, 2020 at 3:13 pm ET

CDP Pro Tips: How to Create a 360° Customer View

Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...

Digital Marketing Depot | Apr 3, 2020 at 1:00 pm ET

How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....

Digital Marketing Depot | Mar 10, 2020 at 1:28 pm ET

MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 4, 2020 at 1:59 pm ET
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