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What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing...

Kim Davis | Jan 22, 2021 at 10:18 am ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:45 am ET

This week in martech

News from Sprinklr, Moxtra, Campaign Monitor, Infutor and the...

Kim Davis | Dec 11, 2020 at 12:48 pm ET

Reasons why not to buy a shiny new thing

Before you take the plunge, really think about if you can actually enable the new tech to its full...

Steve Petersen | Dec 7, 2020 at 8:00 am ET

MarTech Live Replay: How DAM fits into marketing operations and the martech stack

Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...

Kathy Bushman | Nov 24, 2020 at 10:34 am ET

MarTech Live Replay: Operationalizing ABM

Now is the time to ask yourself some critical questions about your ABM...

Kathy Bushman | Nov 24, 2020 at 9:19 am ET

This week in martech

News from Snap, Quantcast, Pattern89, Hootsuite and...

Rodric Bradford | Nov 20, 2020 at 12:06 pm ET

Hacking the virtual event stack

There's no one-size-fits-all when it comes to a virtual event tech...

Rodric Bradford | Nov 19, 2020 at 3:31 pm ET

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

This week in martech

News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...

Rodric Bradford | Nov 6, 2020 at 12:30 pm ET

How VF Corp made the single customer view a reality

The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...

Sponsored Content: BlueConic | Nov 5, 2020 at 7:30 am ET

This week in martech

News from MarketHire, Narrative, 6sense and...

Rodric Bradford | Oct 30, 2020 at 2:30 pm ET

SAP is crossing the CDP finish line

SAP's CDP, available in November, will connect front and back-office...

Kim Davis | Oct 26, 2020 at 2:54 pm ET

This week in martech

News from HubSpot, Act-On, Treasure Data and...

Rodric Bradford | Oct 23, 2020 at 2:00 pm ET

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

Google thinks it will win but the DOJ used these arguments successfully...

Greg Sterling | Oct 21, 2020 at 12:16 pm ET

Meet Google Analytics 4: Google’s vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...

George Nguyen | Oct 15, 2020 at 2:31 pm ET

This week in martech

News from Wire, Publicis Sapient and TransUnion, plus sessions from...

Rodric Bradford | Oct 9, 2020 at 12:01 pm ET

Building more resources for Blacks in technology

Resources for Blacks in technology continue to...

Rodric Bradford | Sep 28, 2020 at 10:10 am ET

This week in martech

News from Give Blck, Terminus, IBM and EDO...

Rodric Bradford | Sep 25, 2020 at 2:00 pm ET

How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation Z....

Rodric Bradford | Sep 25, 2020 at 9:51 am ET