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iSpot challenges Nielsen with real-time TV conversion analytics
The solution ties TV ad views to digital performance outcomes in granular...
Google reignites TV ad efforts with access to local & national spots via DoubleClick
Advertisers can buy addressable & linear TV spots programmatically via...
ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV...
Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad...
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
How will Google's effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking...
Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads -- and provide more campaign feedback -- than the company’s previous...
Taboola & The Trade Desk now offer a single interface for native ads, video ads
The content discovery service takes another step toward making video a standard part of its...
MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right...
Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this...
Television meets internet in emerging new ATSC 3.0 standard
If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel...
Optimizely expands its experimentation platform to OTT TV
New product supports video experiments in any over-the-top TV app that uses tvOS or Android...
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad...
MarTech Landscape: What are VAST and VPAID?
Short answer: They help to make the video ad ecosystem...
Traction Media launches Live Suite for delivering a live video stream across many sites
The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote...
MarTech Landscape: What is video marketing software?
Video is the current darling of digital marketing -- with more than 400 hours of video uploaded to YouTube every minute. Learn how to navigate a...
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
The certification marks another step toward full data equality for online-delivered...
Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect...
Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions
Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their emotional states and...
Four trends that will reshape marketing in 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his...
IAB says all video ads should be HTML5 based by July 2017, issues transition guidance
New tools are forthcoming to help publishers and advertisers make the switch from Flash once and for all....
