Video
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their...
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Marketers can provide a single video ad type that will work with many kinds of...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and...
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot...
Tobii adds eye-tracking for 360-degree videos
After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual...
Forrester report: Video ad spending expected to hit $103B in 2023
Marketers shouldn't abandon TV, but they should add other distribution channels to the mix....
How to make interactive video creative work for your brand
Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that...
TV-watching viewer app TV Time launches an analytics platform
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT...
Facebook updates video ad metrics & adds Moat as measurement partner
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace
The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or...
Clinch launches tool to dynamically generate ads for Instagram Stories
The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000...
Advanced TV: The final piece of the programmatic puzzle
As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor...
The future of TV advertising in today’s digital world
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran....
Telaria launches ‘first complete video ad platform’ for OTT
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
CBS to offer live dynamic ad insertion through Nielsen partnership
The two companies are collaborating to bring addressable targeting to national broadcasts....
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second...