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Video

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

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Canva to launch video editing capabilities in 2020

The company plans to release an easy-to-use video editing tool in the same style as its photo...

Amy Gesenhues | Dec 9, 2019 at 2:18 pm ET

The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector

The marketing technology week in review: A round up of news and announcements you may have...

Jennifer Cannon | Nov 1, 2019 at 3:25 pm ET

Creativity and innovation should fuel technology choices

Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...

Allen Martinez | Oct 24, 2019 at 11:40 am ET

 

YouTube to end support for third-party pixels early 2020

Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...

Ginny Marvin | Oct 16, 2019 at 11:25 am ET

Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...

Amy Gesenhues | Oct 11, 2019 at 4:51 pm ET

The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO Spend Survey

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Oct 11, 2019 at 10:55 am ET

YouTube testing ad buying tool that lets you reserve ad placement 120 days out

Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...

Amy Gesenhues | Oct 10, 2019 at 12:50 pm ET

Building housewares brands with brand response TV

It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain...

Karla Crawford Kerr | Sep 26, 2019 at 9:56 am ET

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen has also acquired a minor stake in...

Amy Gesenhues | Sep 19, 2019 at 2:19 pm ET

Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...

Amy Gesenhues | Sep 16, 2019 at 10:53 am ET

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...

Les Seifer | Sep 13, 2019 at 8:20 am ET

Video marketing tops list of marketers’ priorities, voice search ranks low

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12...

Jennifer Cannon | Aug 26, 2019 at 11:24 am ET

Vimeo Enterprise brings live, on-demand video communications to large-scale businesses

The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and...

Amy Gesenhues | Aug 1, 2019 at 1:16 pm ET

How to make video ads work for your local business

The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...

Jacob Baadsgaard | Jul 16, 2019 at 2:09 pm ET

The glass was half full at Cannes this year: 3 trends on everyone’s lips

From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered...

Dallas Lawrence | Jun 27, 2019 at 9:38 am ET

In OTT video, features are as important as content

Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care...

Dan Hurwitz | Jun 19, 2019 at 11:17 am ET

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...

Amy Gesenhues | Jun 14, 2019 at 1:27 pm ET

The video algorithm: Facebook vs. YouTube

Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize...

Garrett Woods | Jun 3, 2019 at 12:43 pm ET

Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory....

Laura Collins | May 31, 2019 at 2:25 pm ET

How to maximize social media traffic to your site

Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...

Sponsored Content: WebCEO | May 28, 2019 at 7:30 am ET
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