Video
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Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a...
Outbrain partners with Telaria to offer video ads
The content discovery platform said this is its first ongoing offering of outstream video...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....
Pixability offers a new self-service video ad platform
The company says this is the first to enable integrated campaigns across Facebook, Instagram and...
LiveRamp’s IdentityLink expands to a new frontier: Television
Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform...
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Eight-five percent of the marketers surveyed also indicated that they will increase their video investments across every...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal....
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
In the absence of significant progress, marketers indicate that ad dollars may -- at least temporarily -- migrate back to...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
Pixability guarantees YouTube brand safety for advertisers
Two new solutions offer refunds on YouTube placements that don't meet each advertiser's own brand-safe...
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
The format opens up new possibilities for non-interrupting, contextual ads on OTT...
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign...
Innovid partners with mobile ad platforms to upgrade VAST
The initiative, says the video marketing platform, is the first such multiparty...
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with...
