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Video

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user...

Kim Davis | Jan 20, 2021 at 1:55 pm ET

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing...

Rodric Bradford | Nov 17, 2020 at 2:19 pm ET

How to approach video strategy like a marketing technologist

Focus on CTV and pre-roll advertising while implementing multiple methods of measurement....

Rodric Bradford | Oct 16, 2020 at 11:48 am ET

 

5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET

How brands can leverage video from engagement to conversion

Learn how to implement video strategies that drive consumer action across...

MarTech Today | Sep 11, 2020 at 2:10 pm ET

This week in martech

News from Nielsen, DMI, Astound Commerce, BigCommerce and...

Rodric Bradford | Sep 4, 2020 at 2:06 pm ET

Tips on building your virtual event

Platform, performance and testing are vital in the virtual...

Rodric Bradford | Jul 30, 2020 at 1:00 pm ET

How AI and video marketing can work together in the time of COVID

Selling luxury real estate remotely using AI and...

Rodric Bradford | Jul 15, 2020 at 2:02 pm ET

Create TikTok ads that convert by embracing the platform’s storytelling style

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...

Evan Horowitz | Jul 2, 2020 at 7:22 am ET

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...

Evan Horowitz | May 13, 2020 at 7:54 am ET

MarTech Minute: Google brings Meet to Gmail, Lucid raises $52 million

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 20, 2020 at 12:00 pm ET

MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 15, 2020 at 12:00 pm ET

Facebook’s former security chief to help Zoom secure platform

Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...

Amy Gesenhues | Apr 8, 2020 at 12:38 pm ET

MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 19, 2020 at 12:37 pm ET

Remote work and fallback plans: Why flexibility is key to working from home

Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business...

Jennifer Cannon | Mar 17, 2020 at 3:02 pm ET

Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 3, 2020 at 12:12 pm ET

Vimeo Create launches to give SMBs access to video marketing tools

SMBs can create, save and share videos for $20 a...

Amy Gesenhues | Feb 25, 2020 at 11:37 am ET

Soapbox: The challenges of CTV ad targeting

The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by...

Roy Shkedi | Feb 20, 2020 at 1:32 pm ET

InVideo’s AI-powered editor automates video creation process

The DIY video editing tool is available via subscription rates from $10 to $30 per month....

Amy Gesenhues | Feb 20, 2020 at 1:17 pm ET

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET
  • Previous Articles »
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