Video
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
MarTech Minute: Google brings Meet to Gmail, Lucid raises $52 million
A quick round up of the latest marketing technology news and...
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and...
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial...
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and...
Remote work and fallback plans: Why flexibility is key to working from home
Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business...
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
A quick round up of the latest marketing technology news and...
Vimeo Create launches to give SMBs access to video marketing tools
SMBs can create, save and share videos for $20 a...
Soapbox: The challenges of CTV ad targeting
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by...
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month....
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed "intrusive" in updated Better Ads...
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation...
News Corp to sell Unruly to Tremor for a song and a board seat
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the...
The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can...
The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million
The martech week in review: News and announcements in marketing technology this week that you might have...
Canva to launch video editing capabilities in 2020
The company plans to release an easy-to-use video editing tool in the same style as its photo...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...