Video
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO survey
The marketing technology week in review: A round up of news and announcements you may have...
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment,...
Building housewares brands with brand response TV
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12...
Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
The glass was half full at Cannes this year: 3 trends on everyone’s lips
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered...
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize...
Here’s how to stand out in a crowded streaming service market
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory....
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...
Reimagining classic ad campaigns for a multi-screen world
Here are a few best practices using well-known commercials from the past to illustrate the new demands on...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24....
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...
Here’s how you build creative video experiences for a multi-screen world
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...