Video
The future of TV advertising in today’s digital world
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran....
Telaria launches ‘first complete video ad platform’ for OTT
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
CBS to offer live dynamic ad insertion through Nielsen partnership
The two companies are collaborating to bring addressable targeting to national broadcasts....
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second...
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social...
Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a...
Outbrain partners with Telaria to offer video ads
The content discovery platform said this is its first ongoing offering of outstream video...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....
Pixability offers a new self-service video ad platform
The company says this is the first to enable integrated campaigns across Facebook, Instagram and...
LiveRamp’s IdentityLink expands to a new frontier: Television
Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform...
AI & machine learning top list of new technology investments for mobile marketers, YouAppi survey finds
Eight-five percent of the marketers surveyed also indicated that they will increase their video investments across every...
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer...
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal....
