What is martech? The marketing technology landscape, explained

How I use my marketing technology stack (SEO edition)

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...

Michael Shearer | Apr 15, 2016 at 10:10 am ET

Martech Landscape: What is a demand-side platform (DSP)?

Find out why digital advertising buyers turn to DSPs to manage programmatic ad...

Ginny Marvin | Apr 4, 2016 at 4:19 pm ET

MarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape

Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech...

Barry Levine | Mar 21, 2016 at 3:48 pm ET

MarTech Landscape: What is a supply-side platform (SSP)?

Learn how supply-side platforms help publishers manage and sell their online advertising...

Ginny Marvin | Mar 11, 2016 at 4:11 pm ET

MarTech Landscape: What Is Predictive Analytics?

Big data and machine learning are making computer-generated forecasting a common marketing...

Barry Levine | Feb 25, 2016 at 1:30 pm ET

Martech Landscape: What Is An Ad Exchange?

How do ad exchanges work, and do they differ from ad networks or supply-side platforms?...

Ginny Marvin | Feb 1, 2016 at 9:00 am ET

MarTech Landscape: What Is An Ad Network?

Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers....

Ginny Marvin | Dec 30, 2015 at 9:00 am ET

MarTech Landscape: What Is Programmatic Advertising & Media Buying?

Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here's a look at...

Ginny Marvin | Dec 28, 2015 at 9:00 am ET

MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?

As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad...

Barry Levine | Dec 21, 2015 at 2:36 pm ET

MarTech Landscape: What Is Marketing Automation Software?

Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a...

Claire Schoen | Dec 4, 2015 at 9:30 am ET

Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends

With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in...

Josh Todd | Nov 4, 2015 at 9:04 am ET

MarTech Landscape: What Is Local Marketing Automation Software?

Marketing at the local level can be enhanced -- and more efficient -- when tasks are...

Claire Schoen | Oct 26, 2015 at 8:29 am ET

MarTech Landscape: What Is Web Analytics Software?

The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website...

Claire Schoen | Aug 12, 2015 at 2:46 pm ET

Martech Landscape: What is Call Analytics & Tracking Software?

Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too....

Claire Schoen | Jul 20, 2015 at 2:16 pm ET

Introducing The Marketing Technology Landscape Series

Confused about all that's happening in the world of marketing technology? Marketing Land's new series covering martech will explain...

Danny Sullivan | Jul 20, 2015 at 2:15 pm ET