What is martech? The marketing technology landscape, explained
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MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it...
MarTech Landscape: What is machine learning and why should marketers care?
Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers...
MarTech Landscape: What is a data management platform (DMP)?
A simple breakdown of the role DMPs play in digital advertising....
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
Martech Landscape: What is a demand-side platform (DSP)?
Find out why digital advertising buyers turn to DSPs to manage programmatic ad...
MarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech...
MarTech Landscape: What is a supply-side platform (SSP)?
Learn how supply-side platforms help publishers manage and sell their online advertising...
MarTech Landscape: What Is Predictive Analytics?
Big data and machine learning are making computer-generated forecasting a common marketing...
Martech Landscape: What Is An Ad Exchange?
How do ad exchanges work, and do they differ from ad networks or supply-side platforms?...
MarTech Landscape: What Is An Ad Network?
Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers....
MarTech Landscape: What Is Programmatic Advertising & Media Buying?
Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here's a look at...
MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad...
MarTech Landscape: What Is Marketing Automation Software?
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a...
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in...
MarTech Landscape: What Is Local Marketing Automation Software?
Marketing at the local level can be enhanced -- and more efficient -- when tasks are...
MarTech Landscape: What Is Web Analytics Software?
The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website...
Martech Landscape: What is Call Analytics & Tracking Software?
Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too....
Introducing The Marketing Technology Landscape Series
Confused about all that's happening in the world of marketing technology? Marketing Land's new series covering martech will explain...