LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
On Monday, LinkedIn added 19 more integrations and three new categories — Marketing Analytics, Audience Management and Media Buying — to its three-year-old Marketing Partner program.
The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io.
The Bizible solution, for example, enables its B2B customers to track outcomes such as leads, opportunities, pipeline and revenue from LinkedIn ads in the Bizible platform automatically, without having to add tracking parameters.
AdParlor, B2Linked and SocialCode are the launch partners in the Media Buying program.
The new Audience Management partners can help marketers target their contacts through LinkedIn Matched Audiences and manage contacts with LinkedIn Lead Gen Forms. The partners include data management solutions Acxiom and LiveRamp, marketing automation platforms Oracle Eloqua and Marketo, CRM Microsoft Dynamics and systems integrators Driftrock and Zapier.