MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The latest news from MarTechToday.com en-us Sun, 21 Apr 2019 17:16:36 +0000 Sun, 21 Apr 2019 17:16:36 +0000 editors@martechtoday.com How National Public Radio reinvented itself for an on-demand audience https://martechtoday.com/how-national-public-radio-reinvented-itself-for-an-on-demand-audience-232920 Fri, 19 Apr 2019 08:17:21 +0000 https://martechtoday.com/how-national-public-radio-reinvented-itself-for-an-on-demand-audience-232920 Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels https://martechtoday.com/factual-releases-measurement-intelligence-for-offline-conversions-and-emerging-channels-232885 Thu, 18 Apr 2019 16:59:52 +0000 https://martechtoday.com/factual-releases-measurement-intelligence-for-offline-conversions-and-emerging-channels-232885 MarTech Overtime: How B2B marketers can reach buying committees at their target accounts https://martechtoday.com/martech-west-overtime-how-b2b-marketers-can-reach-buying-committees-at-their-target-accounts-232870 Thu, 18 Apr 2019 15:27:20 +0000 https://martechtoday.com/martech-west-overtime-how-b2b-marketers-can-reach-buying-committees-at-their-target-accounts-232870 AdStage launches Google Sheets add-on for cross-channel campaign data https://martechtoday.com/adstage-launches-google-sheets-add-on-for-cross-channel-campaign-data-232728 Thu, 18 Apr 2019 08:30:42 +0000 https://martechtoday.com/adstage-launches-google-sheets-add-on-for-cross-channel-campaign-data-232728 Salesforce will acquire Salesforce.org for $300 million https://martechtoday.com/salesforce-will-acquire-salesforce-org-for-300-million-232841 Wed, 17 Apr 2019 12:11:53 +0000 https://martechtoday.com/salesforce-will-acquire-salesforce-org-for-300-million-232841 Collection of tech companies support changes to CA privacy act that bring it closer to GDPR https://martechtoday.com/collection-of-tech-companies-support-changes-to-ca-privacy-act-that-bring-it-closer-to-gdpr-232815 Wed, 17 Apr 2019 09:06:18 +0000 https://martechtoday.com/collection-of-tech-companies-support-changes-to-ca-privacy-act-that-bring-it-closer-to-gdpr-232815 AI-powered surveys: Hyped or helpful? https://martechtoday.com/ai-powered-surveys-hyped-or-helpful-232814 Wed, 17 Apr 2019 09:04:41 +0000 https://martechtoday.com/ai-powered-surveys-hyped-or-helpful-232814 Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company https://martechtoday.com/stackie-award-winner-esris-martech-slide-spread-like-wildfire-across-the-company-232801 Tue, 16 Apr 2019 17:10:54 +0000 https://martechtoday.com/stackie-award-winner-esris-martech-slide-spread-like-wildfire-across-the-company-232801 What Stackie winner Airstream learned from communing with its stack https://martechtoday.com/what-stackie-winner-airstream-learned-from-communing-with-its-stack-232768 Tue, 16 Apr 2019 14:59:59 +0000 https://martechtoday.com/what-stackie-winner-airstream-learned-from-communing-with-its-stack-232768 How 2019 Stackie Award winner Sargento cooked up their stack https://martechtoday.com/how-2019-stackie-award-winner-sargento-cooked-up-their-stack-232756 Tue, 16 Apr 2019 13:19:15 +0000 https://martechtoday.com/how-2019-stackie-award-winner-sargento-cooked-up-their-stack-232756 The retailers and brands delivering first-rate mobile AR experiences https://martechtoday.com/the-retailers-and-brands-delivering-first-rate-mobile-ar-experiences-232778 Tue, 16 Apr 2019 13:14:53 +0000 https://martechtoday.com/the-retailers-and-brands-delivering-first-rate-mobile-ar-experiences-232778 Choosing a marketing automation platform https://martechtoday.com/choosing-a-marketing-automation-platform-2-232785 Tue, 16 Apr 2019 12:59:42 +0000 https://martechtoday.com/choosing-a-marketing-automation-platform-2-232785 Inspiring a data-first culture through internal activism https://martechtoday.com/inspiring-a-data-first-culture-through-internal-activism-232746 Tue, 16 Apr 2019 08:00:34 +0000 https://martechtoday.com/inspiring-a-data-first-culture-through-internal-activism-232746 Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing https://martechtoday.com/alexas-new-hipaa-compliant-skills-mean-the-healthcare-industry-must-prioritize-voice-marketing-232742 Mon, 15 Apr 2019 12:25:49 +0000 https://martechtoday.com/alexas-new-hipaa-compliant-skills-mean-the-healthcare-industry-must-prioritize-voice-marketing-232742 3 methods to test your email segmentation and increase conversions https://martechtoday.com/3-methods-to-test-your-email-segmentation-and-increase-conversions-232683 Mon, 15 Apr 2019 12:22:51 +0000 https://martechtoday.com/3-methods-to-test-your-email-segmentation-and-increase-conversions-232683 Join Us At The Next MarTech In Boston! https://martechtoday.com/martech-east-2019-registration-open-232715 Mon, 15 Apr 2019 09:05:13 +0000 https://martechtoday.com/martech-east-2019-registration-open-232715 Content alone is not going to win the streaming war. Here’s why https://martechtoday.com/content-alone-is-not-going-to-win-the-streaming-war-heres-why-232718 Fri, 12 Apr 2019 14:58:58 +0000 https://martechtoday.com/content-alone-is-not-going-to-win-the-streaming-war-heres-why-232718 IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object https://martechtoday.com/iab-tech-lab-releases-new-specs-for-ad-seller-transparency-sellers-json-and-supplychain-object-232668 Fri, 12 Apr 2019 14:07:55 +0000 https://martechtoday.com/iab-tech-lab-releases-new-specs-for-ad-seller-transparency-sellers-json-and-supplychain-object-232668 In the battle for mobile engagement, branded apps hold untapped value https://martechtoday.com/in-the-battle-for-mobile-engagement-branded-apps-hold-untapped-value-232706 Fri, 12 Apr 2019 12:16:19 +0000 https://martechtoday.com/in-the-battle-for-mobile-engagement-branded-apps-hold-untapped-value-232706 Tappx offers free hosting for app developers’ app-ads.txt files https://martechtoday.com/tappx-offers-free-hosting-for-app-developers-app-ads-txt-files-232679 Fri, 12 Apr 2019 09:38:39 +0000 https://martechtoday.com/tappx-offers-free-hosting-for-app-developers-app-ads-txt-files-232679