MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The latest news from MarTechToday.com en-us Sat, 23 Feb 2019 05:16:05 +0000 Sat, 23 Feb 2019 05:16:05 +0000 editors@martechtoday.com Why marketers need to help manage digital transformations https://martechtoday.com/why-marketers-need-to-help-manage-digital-transformations-231265 Fri, 22 Feb 2019 17:56:33 +0000 https://martechtoday.com/why-marketers-need-to-help-manage-digital-transformations-231265 Finding a single source of truth for creative intelligence https://martechtoday.com/finding-a-single-source-of-truth-for-creative-intelligence-230431 Fri, 22 Feb 2019 10:00:43 +0000 https://martechtoday.com/finding-a-single-source-of-truth-for-creative-intelligence-230431 Eyelevel.ai launches contextual ad platform for chatbots https://martechtoday.com/eyelevel-ai-launches-contextual-ad-platform-for-chatbots-231246 Thu, 21 Feb 2019 16:51:21 +0000 https://martechtoday.com/eyelevel-ai-launches-contextual-ad-platform-for-chatbots-231246 Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ https://martechtoday.com/privacy-groups-accusations-against-iab-europe-question-the-bedrock-upon-which-programmatic-is-built-231240 Thu, 21 Feb 2019 13:17:43 +0000 https://martechtoday.com/privacy-groups-accusations-against-iab-europe-question-the-bedrock-upon-which-programmatic-is-built-231240 Addressable TV gets a boost as Nielsen buys Sorensen Media https://martechtoday.com/addressable-tv-gets-a-boost-as-nielsen-buys-sorensen-media-231232 Thu, 21 Feb 2019 09:59:50 +0000 https://martechtoday.com/addressable-tv-gets-a-boost-as-nielsen-buys-sorensen-media-231232 Marketers cautious about influencers’ authenticity, per new survey https://martechtoday.com/marketers-cautious-about-influencers-authenticity-per-new-survey-231212 Wed, 20 Feb 2019 17:45:23 +0000 https://martechtoday.com/marketers-cautious-about-influencers-authenticity-per-new-survey-231212 Caption this… Enter your martech caption for bragging rights and prizes! https://martechtoday.com/caption-this-enter-your-martech-caption-for-bragging-rights-and-prizes-231206 Wed, 20 Feb 2019 16:42:20 +0000 https://martechtoday.com/caption-this-enter-your-martech-caption-for-bragging-rights-and-prizes-231206 What marketers should know about Hulu’s new ‘pause’ ads https://martechtoday.com/what-marketers-should-know-about-hulus-new-pause-ads-231191 Wed, 20 Feb 2019 13:06:32 +0000 https://martechtoday.com/what-marketers-should-know-about-hulus-new-pause-ads-231191 Adobe Target testing tool gets improved personalization capabilities, reports https://martechtoday.com/adobe-target-testing-tool-gets-improved-personalization-capabilities-reports-231148 Wed, 20 Feb 2019 09:00:53 +0000 https://martechtoday.com/adobe-target-testing-tool-gets-improved-personalization-capabilities-reports-231148 Singular can now track ROI across channels, with deterministic attribution https://martechtoday.com/singular-can-now-track-roi-across-channels-with-deterministic-attribution-231168 Tue, 19 Feb 2019 17:09:16 +0000 https://martechtoday.com/singular-can-now-track-roi-across-channels-with-deterministic-attribution-231168 83% of consumers now aware of marketers tracking their locations — study https://martechtoday.com/83-percent-of-consumers-now-aware-of-marketers-tracking-their-locations-study-231118 Tue, 19 Feb 2019 12:50:32 +0000 https://martechtoday.com/83-percent-of-consumers-now-aware-of-marketers-tracking-their-locations-study-231118 What the US data protection law will mean for ad tech and marketers https://martechtoday.com/what-the-us-data-protection-law-will-mean-for-ad-tech-and-marketers-231066 Tue, 19 Feb 2019 08:05:18 +0000 https://martechtoday.com/what-the-us-data-protection-law-will-mean-for-ad-tech-and-marketers-231066 4 ways marketing can help turbocharge growing sales development teams https://martechtoday.com/evolution-revolution-4-ways-marketing-can-help-turbocharge-growing-sales-development-teams-230970 Tue, 19 Feb 2019 08:00:18 +0000 https://martechtoday.com/evolution-revolution-4-ways-marketing-can-help-turbocharge-growing-sales-development-teams-230970 Check out the MarTech preview! https://martechtoday.com/check-out-the-martech-preview-231112 Mon, 18 Feb 2019 18:17:47 +0000 https://martechtoday.com/check-out-the-martech-preview-231112 Report: Apple buys voice tech platform PullString https://martechtoday.com/report-apple-buys-voice-tech-platform-pullstring-231091 Mon, 18 Feb 2019 17:09:54 +0000 https://martechtoday.com/report-apple-buys-voice-tech-platform-pullstring-231091 New report: Most companies have ‘orphaned’ SaaS apps in their stacks https://martechtoday.com/new-blissfully-report-most-companies-have-orphaned-saas-apps-in-their-stacks-231064 Mon, 18 Feb 2019 14:38:31 +0000 https://martechtoday.com/new-blissfully-report-most-companies-have-orphaned-saas-apps-in-their-stacks-231064 Google won’t block ad blockers after all https://martechtoday.com/google-wont-block-ad-blockers-after-all-231041 Mon, 18 Feb 2019 12:07:17 +0000 https://martechtoday.com/google-wont-block-ad-blockers-after-all-231041 What the big mobile app players will be doing (more of) in 2019 https://martechtoday.com/what-the-big-ua-players-will-be-doing-more-of-in-2019-231046 Mon, 18 Feb 2019 11:01:13 +0000 https://martechtoday.com/what-the-big-ua-players-will-be-doing-more-of-in-2019-231046 Kochava launches deterministic attribution for mobile web https://martechtoday.com/kochava-launches-deterministic-attribution-for-mobile-web-231026 Fri, 15 Feb 2019 16:34:28 +0000 https://martechtoday.com/kochava-launches-deterministic-attribution-for-mobile-web-231026 Compare 22 top customer data platform vendors https://martechtoday.com/compare-22-top-customer-data-platform-vendors-2-231021 Fri, 15 Feb 2019 14:59:36 +0000 https://martechtoday.com/compare-22-top-customer-data-platform-vendors-2-231021