MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The latest news from MarTechToday.com en-us Sat, 15 Jun 2019 17:16:26 +0000 Sat, 15 Jun 2019 17:16:26 +0000 editors@martechtoday.com VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements https://martechtoday.com/vidmob-building-api-for-creativity-that-uses-first-party-data-to-fine-tune-video-ad-elements-233944 Fri, 14 Jun 2019 13:27:36 +0000 https://martechtoday.com/vidmob-building-api-for-creativity-that-uses-first-party-data-to-fine-tune-video-ad-elements-233944 The analytics market is consolidating. What does this mean for marketers? https://martechtoday.com/the-analytics-market-is-consolidating-what-does-this-mean-for-marketers-233915 Fri, 14 Jun 2019 08:00:31 +0000 https://martechtoday.com/the-analytics-market-is-consolidating-what-does-this-mean-for-marketers-233915 Is voice over-hyped? A new survey suggests lower adoption than previously thought https://martechtoday.com/is-voice-over-hyped-a-new-survey-suggests-lower-adoption-than-previously-thought-233904 Thu, 13 Jun 2019 14:38:04 +0000 https://martechtoday.com/is-voice-over-hyped-a-new-survey-suggests-lower-adoption-than-previously-thought-233904 Forrester: Over-reliance on big data, siloed teams impede customer insights https://martechtoday.com/forrester-over-reliance-on-big-data-siloed-teams-impede-customer-insights-233897 Thu, 13 Jun 2019 13:40:58 +0000 https://martechtoday.com/forrester-over-reliance-on-big-data-siloed-teams-impede-customer-insights-233897 Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities https://martechtoday.com/verizon-medias-new-ad-transparency-tool-provides-reach-cost-insights-forecasting-capabilities-233888 Thu, 13 Jun 2019 10:21:05 +0000 https://martechtoday.com/verizon-medias-new-ad-transparency-tool-provides-reach-cost-insights-forecasting-capabilities-233888 20190612 MTT https://martechtoday.com/20190612-mtt-233852 Wed, 12 Jun 2019 19:00:00 +0000 https://martechtoday.com/20190612-mtt-233852 Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb https://martechtoday.com/mary-meeker-social-media-usage-is-flat-globally-mobile-ad-spend-continues-to-climb-233862 Wed, 12 Jun 2019 15:31:18 +0000 https://martechtoday.com/mary-meeker-social-media-usage-is-flat-globally-mobile-ad-spend-continues-to-climb-233862 The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors https://martechtoday.com/the-elements-of-seo-exploring-the-2019-periodic-table-of-seo-factors-233859 Wed, 12 Jun 2019 12:59:13 +0000 https://martechtoday.com/the-elements-of-seo-exploring-the-2019-periodic-table-of-seo-factors-233859 Here’s why a simple user experience is so important https://martechtoday.com/heres-why-a-simple-user-experience-is-so-important-233837 Mon, 10 Jun 2019 13:29:10 +0000 https://martechtoday.com/heres-why-a-simple-user-experience-is-so-important-233837 Salesforce to acquire data analytics platform Tableau https://martechtoday.com/salesforce-to-acquire-data-analytics-platform-tableau-233834 Mon, 10 Jun 2019 09:42:36 +0000 https://martechtoday.com/salesforce-to-acquire-data-analytics-platform-tableau-233834 20190610 MTT https://martechtoday.com/20190610-mtt-233829 Mon, 10 Jun 2019 07:00:13 +0000 https://martechtoday.com/20190610-mtt-233829 Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics https://martechtoday.com/google-to-buy-unified-data-platform-looker-for-2-6-billion-to-strengthen-cloud-analytics-233810 Thu, 06 Jun 2019 14:52:54 +0000 https://martechtoday.com/google-to-buy-unified-data-platform-looker-for-2-6-billion-to-strengthen-cloud-analytics-233810 Are revenue optimization teams the answer to alignment issues? https://martechtoday.com/are-revenue-optimization-teams-the-answer-to-alignment-issues-233774 Thu, 06 Jun 2019 14:31:45 +0000 https://martechtoday.com/are-revenue-optimization-teams-the-answer-to-alignment-issues-233774 Digital transformation fueled Salesforce’s record quarter https://martechtoday.com/digital-transformation-fueled-salesforces-record-quarter-233802 Thu, 06 Jun 2019 14:21:15 +0000 https://martechtoday.com/digital-transformation-fueled-salesforces-record-quarter-233802 20190606 https://martechtoday.com/20190606-233793 Thu, 06 Jun 2019 07:00:28 +0000 https://martechtoday.com/20190606-233793 New study from Pega shows consumers don’t trust artificial intelligence https://martechtoday.com/new-study-from-pega-shows-consumers-dont-trust-artificial-intelligence-233787 Wed, 05 Jun 2019 15:17:04 +0000 https://martechtoday.com/new-study-from-pega-shows-consumers-dont-trust-artificial-intelligence-233787 IAB releases Augmented Reality for Marketing playbook https://martechtoday.com/iab-releases-augmented-reality-for-marketing-playbook-233785 Wed, 05 Jun 2019 14:00:04 +0000 https://martechtoday.com/iab-releases-augmented-reality-for-marketing-playbook-233785 10 steps to ABM success (hint: it’s not complicated) https://martechtoday.com/10-steps-to-abm-success-hint-its-not-complicated-233783 Wed, 05 Jun 2019 13:09:50 +0000 https://martechtoday.com/10-steps-to-abm-success-hint-its-not-complicated-233783 20190605 MTT https://martechtoday.com/20190605-mtt-233776 Wed, 05 Jun 2019 07:00:54 +0000 https://martechtoday.com/20190605-mtt-233776 Your exclusive MarTech agenda sneak peek https://martechtoday.com/your-exclusive-martech-agenda-sneak-peek-233769 Tue, 04 Jun 2019 15:33:10 +0000 https://martechtoday.com/your-exclusive-martech-agenda-sneak-peek-233769